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Table 2 Unprompted and prompted awareness of the GHS campaign by time periods

From: Using mass-media communications to increase population usage of Australia’s Get Healthy Information and Coaching Service®

  Time period 1 n = 1,544 Time period 2 n = 1,500 p-value# Time period 3 n = 1,500 p-valueŦ
n % n % n %
Unprompted awareness of generic advertising related to healthy lifestyles
Yes 938 61.7 1113 75.6 ** 1009 69.3 **
No 582 38.3 360 24.4   446 30.7  
Unprompted awareness of specific advertising related to healthy lifestyles
Get Healthy Service (GHS) 0 0.0 154 31.8 ** 44 5.9 **
National “Measure up” campaign 204 28.8 118 24.4   261 34.8  
Go for 2 & 5 national fruit/vegetable campaign 15 2.1 51 10.5   12 1.6  
Commercial & other message recall [unrelated] 490 69.2 161 33.3   434 57.8  
Prompted awareness of GHS on Television
Prompted awareness of GHS advertisement 38 2.5 348 23.7 ** 291 19.8 **
No awareness 1495 97.5 1122 76.3   1180 80.2  
Prompted awareness of GHS from Print medium
Prompted awareness of GHS advertisement 101 6.7 141 9.7 * 119 8.2 NS
No awareness 1408 93.3 1317 90.3   1328 91.8  
Prompted awareness of GHS from Magazines
Prompted awareness of GHS advertisement 60 3.9 95 6.5 * 87 5.9 *
No awareness 1464 96.1 1366 93.5   1376 94.1  
Prompted awareness of GHS on Radio
Prompted awareness of GHS advertisement 80 5.3 131 8.9 ** 130 8.9 **
No awareness 1436 94.7 1341 91.1   1338 91.1  
  1. # Significance value for comparison time period 1 to time period 2 (pre- to post-campaign),chi-square test for categorical data and one-tailed t-test for means.
  2. Ŧ Significance value for comparison time period 1 to time period 3 (pre- to post-campaign),chi-square test for categorical data and one-tailed t-test for means.
  3. ** Significant p < 0.001; * Significant p < 0.05, NS not significant.
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BMC Public Health

ISSN: 1471-2458

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