Using mass-media communications to increase population usage of Australia’s Get Healthy Information and Coaching Service®

Table 2 Unprompted and prompted awareness of the GHS campaign by time periods

	Time period 1 n = 1,544		Time period 2 n = 1,500		p-value^#	Time period 3 n = 1,500		p-value^Ŧ
	n	%	n	%	p-value^#	n	%	p-value^Ŧ
Unprompted awareness of generic advertising related to healthy lifestyles
Yes	938	61.7	1113	75.6	**	1009	69.3	**
No	582	38.3	360	24.4		446	30.7
Unprompted awareness of specific advertising related to healthy lifestyles
Get Healthy Service (GHS)	0	0.0	154	31.8	**	44	5.9	**
National “Measure up” campaign	204	28.8	118	24.4		261	34.8
Go for 2 & 5 national fruit/vegetable campaign	15	2.1	51	10.5		12	1.6
Commercial & other message recall [unrelated]	490	69.2	161	33.3		434	57.8
Prompted awareness of GHS on Television
Prompted awareness of GHS advertisement	38	2.5	348	23.7	**	291	19.8	**
No awareness	1495	97.5	1122	76.3		1180	80.2
Prompted awareness of GHS from Print medium
Prompted awareness of GHS advertisement	101	6.7	141	9.7	*	119	8.2	NS
No awareness	1408	93.3	1317	90.3		1328	91.8
Prompted awareness of GHS from Magazines
Prompted awareness of GHS advertisement	60	3.9	95	6.5	*	87	5.9	*
No awareness	1464	96.1	1366	93.5		1376	94.1
Prompted awareness of GHS on Radio
Prompted awareness of GHS advertisement	80	5.3	131	8.9	**	130	8.9	**
No awareness	1436	94.7	1341	91.1		1338	91.1

# Significance value for comparison time period 1 to time period 2 (pre- to post-campaign),chi-square test for categorical data and one-tailed t-test for means.
Ŧ Significance value for comparison time period 1 to time period 3 (pre- to post-campaign),chi-square test for categorical data and one-tailed t-test for means.
** Significant p < 0.001; * Significant p < 0.05, NS not significant.

ISSN: 1471-2458