Unprompted awareness of generic advertising related to healthy lifestyles
|
Yes
|
938
|
61.7
|
1113
|
75.6
|
**
|
1009
|
69.3
|
**
|
No
|
582
|
38.3
|
360
|
24.4
| |
446
|
30.7
| |
Unprompted awareness of specific advertising related to healthy lifestyles
|
Get Healthy Service (GHS)
|
0
|
0.0
|
154
|
31.8
|
**
|
44
|
5.9
|
**
|
National “Measure up” campaign
|
204
|
28.8
|
118
|
24.4
| |
261
|
34.8
| |
Go for 2 & 5 national fruit/vegetable campaign
|
15
|
2.1
|
51
|
10.5
| |
12
|
1.6
| |
Commercial & other message recall [unrelated]
|
490
|
69.2
|
161
|
33.3
| |
434
|
57.8
| |
Prompted awareness of GHS on Television
|
Prompted awareness of GHS advertisement
|
38
|
2.5
|
348
|
23.7
|
**
|
291
|
19.8
|
**
|
No awareness
|
1495
|
97.5
|
1122
|
76.3
| |
1180
|
80.2
| |
Prompted awareness of GHS from Print medium
|
Prompted awareness of GHS advertisement
|
101
|
6.7
|
141
|
9.7
|
*
|
119
|
8.2
|
NS
|
No awareness
|
1408
|
93.3
|
1317
|
90.3
| |
1328
|
91.8
| |
Prompted awareness of GHS from Magazines
|
Prompted awareness of GHS advertisement
|
60
|
3.9
|
95
|
6.5
|
*
|
87
|
5.9
|
*
|
No awareness
|
1464
|
96.1
|
1366
|
93.5
| |
1376
|
94.1
| |
Prompted awareness of GHS on Radio
|
Prompted awareness of GHS advertisement
|
80
|
5.3
|
131
|
8.9
|
**
|
130
|
8.9
|
**
|
No awareness
|
1436
|
94.7
|
1341
|
91.1
| |
1338
|
91.1
| |