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Table 1 Tailored persuasive statement examples

From: Cost-effectiveness of a tailored intervention designed to increase breast cancer screening among a non-adherent population: a randomized controlled trial

Segment Type of message sent
Control Group   Usual reminder:
“You are due for your cancer screening”
Segment A High screening intention Clear information about where/when/how they can receive screening
Segment B Low screening intention/high cancer worry Gain-framed message:
“Detecting cancer early can lead to a higher chance of cure”
Segment C Low screening intention/low cancer worry Loss-Framed Message:
   “Not detecting cancer early can increase the risk of fatality”