Variable | Slope (B) | 95%CIs | P | ||
---|---|---|---|---|---|
Months | January | −31.22 | −44.88 | −17.56 | <0.001 |
 | February | 13.64 | −0.69 | 27.98 | 0.062 |
 | March | 6.14 | −7.76 | 20.03 | 0.387 |
 | April | 41.02 | 27.18 | 54.86 | <0.001 |
 | May | 52.44 | 38.61 | 66.27 | <0.001 |
 | June | 46.99 | 33.04 | 60.93 | <0.001 |
 | July | 51.03 | 37.35 | 64.70 | <0.001 |
 | August | 59.88 | 45.53 | 74.24 | <0.001 |
 | September | 36.54 | 22.75 | 50.32 | <0.001 |
 | October | 31.11 | 17.32 | 44.90 | <0.001 |
 | November | 6.43 | −7.47 | 20.34 | 0.365 |
 | December (Ref) |  |  |  |  |
Weekends & | Fri-Sat | 303.13 | 296.84 | 309.42 | <0.001 |
Holidays | Bank Holiday Eves Sun-Thur | 242.74 | 221.55 | 263.94 | <0.001 |
 | New Year’s Eve Sun-Thur | 970.35 | 904.72 | 1035.98 | <0.001 |
 | Bank Holiday Eves Fri-Sat | 275.85 | 183.57 | 368.13 | <0.001 |
 | New Year’s Eve Fri-Sat | 1107.85 | 1015.57 | 1200.13 | <0.001 |
 | Sun-Thur (Ref) |  |  |  |  |
iSporting | FA Cup final | 53.62 | −0.45 | 107.68 | 0.052 |
Events | Six Nations Rugby | 7.65 | −18.41 | 33.72 | 0.565 |
 | World Cup Football England | 298.05 | 251.10 | 344.99 | <0.001 |
 | Olympics | −38.07 | −62.70 | −13.44 | 0.002 |
 | UEFA Champions final | 32.03 | −21.86 | 85.92 | 0.244 |
iCelebrations | St Patrick's day | 65.38 | 11.49 | 119.26 | 0.017 |
 | Halloween | 191.99 | 138.10 | 245.88 | <0.001 |
 | Valentine's day | −12.61 | −68.61 | 43.40 | 0.659 |
 | Guy Fawkes night | 96.37 | 42.50 | 150.24 | <0.001 |
 | St George's day | 7.45 | −46.43 | 61.33 | 0.786 |