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Table 3 Age distribution (percentage) by segment

From: Adolescents and alcohol: an explorative audience segmentation analysis

 

12

13

14

15

16

17

18

Total

Ordinaries

8

17

22

20

13

11

9

100

High spirits

2

3

10

22

25

24

14

100

Consciously sobers

18

25

21

14

10

9

3

100

Ordinary sobers

20

28

21

15

6

5

5

100

Socials

4

10

14

16

18

23

15

100