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Table 3 Age distribution (percentage) by segment

From: Adolescents and alcohol: an explorative audience segmentation analysis

  12 13 14 15 16 17 18 Total
Ordinaries 8 17 22 20 13 11 9 100
High spirits 2 3 10 22 25 24 14 100
Consciously sobers 18 25 21 14 10 9 3 100
Ordinary sobers 20 28 21 15 6 5 5 100
Socials 4 10 14 16 18 23 15 100