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Table 2 Mean scores (SD) on the 5 factors for the 5 segments

From: Adolescents and alcohol: an explorative audience segmentation analysis

  Aversion to intoxication Lack of interest in alcohol Hedonistic associations Alcohol is the norm Need for approval
Ordinaries 2.4 (0.6) h c os s 1.7 (0.7) h c os s 2.6 (0.6) h c 2.2 (0.6) h c os s 3.3 (0.6) h c os s
High spirits 1.7 (0.6) o c os s 1.0 (0.0) o c os s 3.2 (0.5) o c os s 1.8 (0.7) o c os s 3.5 (0.6) o s
Consciously sobers 3.5 (0.6) o h s 3.5 (0.8) o h s 1.6 (0.6) o h os s 1.8 (0.5) o h os 3.6 (0.5) o s
Ordinary sobers 3.5 (0.5)o h s 3.4 (0.7) o h s 2.6 (0.7) h c 2.0 (0.7) o h c s 3.6 (0.6) o s
Socials 3.3 (0.5) o h c os 1.2 (0.4) o h c os 2.6 (0.8) h c 1.4 (0.5) o h c os 3.9 (0.2) o h c os
  1. o = Ordinaries, h = High spirits , c = Consciously sobers, os = Ordinary sobers, s = Socials (p ≤ 0.01).