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Table 3 Index scores of perceived smoker traits by experimental condition (n = 623)

From: The potential impact of plain packaging of cigarette products among Brazilian young women: an experimental study

  Female Stylish Popular Sophisticated Slim Smoker trait index
Mean score (SD)
Branded 4.7a 4.6a 3.0a 4.1a 2.3a 3.8a
(1.7) (2.7) (2.5) (2.8) (2.6) (2.0)
Plain 4.1b 3.7b 2.5b 3.4b 2.1a 3.2b
(2.2) (2.6) (2.5) (2.6) (2.6) (2.1)
Plain-no descriptors 2.7c 3.0c 2.4b 2.7c 1.9a 2.7c
  (1.8) (2.5) (2.5) (2.5) (2.3) (2.0)
  1. SD, standard deviation.
  2. *Letters are used to indicate statistical significance between values in the same column based on logistic regression models for the single packages, and linear regression models for the index scores. Values with different letters are significantly different at the p < 0.05 level.
  3. All regression models were adjusted for age, education, ethnicity, and smoking status.
  4. Mean index scores were created by summing the number of desirable traits endorsed across the 10 brands (range: 1 to 10).