| | Female | Stylish | Popular | Sophisticated | Slim | Smoker trait index |
|---|
Mean score (SD)
|
Branded
| 4.7a
| 4.6a
| 3.0a
| 4.1a
| 2.3a
| 3.8a
|
(1.7) | (2.7) | (2.5) | (2.8) | (2.6) | (2.0) |
Plain
| 4.1b
| 3.7b
| 2.5b
| 3.4b
| 2.1a
| 3.2b
|
(2.2) | (2.6) | (2.5) | (2.6) | (2.6) | (2.1) |
Plain-no descriptors
| 2.7c
| 3.0c
| 2.4b
| 2.7c
| 1.9a
| 2.7c
|
| | (1.8) | (2.5) | (2.5) | (2.5) | (2.3) | (2.0) |
- SD, standard deviation.
- *Letters are used to indicate statistical significance between values in the same column based on logistic regression models for the single packages, and linear regression models for the index scores. Values with different letters are significantly different at the p < 0.05 level.
- All regression models were adjusted for age, education, ethnicity, and smoking status.
- Mean index scores were created by summing the number of desirable traits endorsed across the 10 brands (range: 1 to 10).
