The potential impact of plain packaging of cigarette products among Brazilian young women: an experimental study

White, Christine M; Hammond, David; Thrasher, James F; Fong, Geoffrey T

doi:10.1186/1471-2458-12-737

Table 2 Brand ratings for individual cigarette packages by experimental condition (n = 640)

From: The potential impact of plain packaging of cigarette products among Brazilian young women: an experimental study

	Virginia Slims Silver	Peel Sweet Melon	John Player Special Pink American Blend	Benson & Hedges Superslims Filter 100s Park Avenue	DJ Mix Strawberry Flavour Special Feel	Silk Cut Superslims Menthol	Dunhill Carlton Carlton Mint Blend	Capri Baunilha	Vogue Bleue	Marlboro Filter Cigarettes Gold Original
											INDEX SCORE
“A little” or “A lot” MORE APPEALING than other brands (% agree)											(Mean score)
Standard	77.1%^a	72.5%^a	71.6%^a	69.5%^a	68.9%^a	58.1%^ab	50.0%^a	49.5%^a	45.9%^a	23.4%^a	6.0^a
Plain	48.7%^b	39.9%^b	32.8%^b	33.9%^b	51.1%^b	60.6%^a	40.2%^b	45.9%^a	39.1%^a	39.8%^b	4.3^b
Plain-no desc.	49.5%^b	13.8%^c	29.1%^b	29.1%^b	14.6%^c	50.5%^b	33.8%^b	27.5%^b	59.7%^b	38.5%^b	3.4^c
“A little” or “A lot” BETTER TASTE than other brands (% agree)											(Mean score)
Standard	39.6%^a	65.5%^a	45.7%^a	56.8%^a	66.3%^a	60.6%^a	45.3%^a	57.7%^a	25.3%^a	24.5%^a	4.9^a
Plain	25.4%^b	50.0%^b	23.7%^b	20.5%^b	55.8%^b	59.1%^a	50.3%^a	55.2%^a	26.6%^a	29.8%^a	3.9^b
Plain-no desc.	35.0%^a	9.7%^c	21.5%^b	20.6%^b	12.0%^c	32.8%^b	27.0%^b	18.7%^b	33.2%^a	30.8%^a	2.3^c
“A little” or “A lot” LESS HEALTH RISK than other brands (% agree)											(Mean score)
Standard	8.8%^a	22.5%^a	10.3%^a	24.0%^a	14.1%^a	18.0%^a	9.3%^a	13.9%^a	12.5%^a	11.4%^a	1.5^a
Plain	9.7%^a	10.7%^b	7.4%^a	17.9%^ab	9.8%^a	10.9%^a	11.5%^a	14.5%^a	8.5%^a	16.1%^a	1.1^a
Plain-no desc.	11.6%^a	14.1%^ab	11.0%^a	10.6%^b	11.5%^a	14.1%^a	8.9%^a	9.0%^a	10.6%^a	10.8%^a	1.2^a
“A little” or “A lot” MORE SMOOTH than other brands (% agree)											(Mean score)
Standard	23.3%^a	56.5%^a	35.0%^a	46.2%^a	54.2%^a	51.5%^a	40.5%^a	50.5%^a	26.3%^ab	21.1%^a	4.1^a
Plain	22.0%^a	41.1%^b	16.8%^b	25.9%^b	42.1%^b	43.8%^a	36.0%^a	45.1%^a	19.5%^a	25.9%^a	3.1^b
Plain-no desc.	29.1%^a	12.2%^c	11.6%^b	11.1%^c	7.5%^c	19.8%^b	16.2%^b	19.5%^b	29.1%^b	13.4%^b	1.6^c

*Letters are used to indicate statistical significance between values in the same column based on logistic regression models for the single packages, and linear regression models for the index scores. Values with different letters are significantly different at the p < 0.05 level. All regression models were adjusted for age, education, ethnicity, and smoking status.
Mean index scores were created for each measure by summing the number of times “A little” or “A lot” was selected across the 10 brands (range: 1 to 10).

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