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Table 1 Summary - mentions of specific advertising channels, types of advertising restrictions and the news-actors present in each story before and after the Preventative Health Taskforce Report

From: Advocates, interest groups and Australian news coverage of alcohol advertising restrictions: content and framing analysis

  PRE (n=186) POST (n=143) PRE EXCL. ALCOPOPS (n=135)
  % % %
Type of advertising discussed
  Sport – general 64.0 56.6 46.2
  Television advertising 53.8 49.3 37.8
  Point-of-sale promotions (e.g. happy hour, discounted alcohol) 12.4 16.9 20.3
  Sport – specific teams (e.g. cricket, AFL) 16.7 21.3 16.8
  Festivals/cultural events (e.g. ‘schoolies’ week, Big Day Out) 2.7 3.7 12.6
  Internet, social network websites and online viral marketing 13.5 18.4 10.5
  Public space advertising (e.g. billboards, public transport) 12.4 16.9 9.8
  Cinema advertising and product placements 7.0 9.6 4.9
  Radio advertisements 8.6 11.0 4.2
  OTHER (e.g. video games, music videos, information booklets) 5.4 6.6 4.9
Types of advertising restrictions or regulations
  Unspecified, general 41.9 46.3 49.0
  Reducing frequency of and exposure to advertising 55.4 48.5 40.1
  Total ban on all forms of advertising 19.9 26.5 14.0
  Restrictions on content 18.3 22.1 14.0
  OTHER 2.7 3.0 18.9
News-actors present    
  Public health professional 44.1 55.1 51.7
  Government representative 52.7 39.0 37.8
  Liquor industry 16.7 15.4 20.3
  Vox populi 16.7 20.6 18.2
  Journalist 19.9 22.1 16.8
  Advertising and/or marketing 6.9 9.5 11.2
  Non-government or community-based organisation 11.3 13.2 6.3
  Law and order 0.5 0.7 6.3
  Other 10.2 14.0 6.3
  1. Note: categories are not mutually exclusive.