Table 1 Summary - mentions of specific advertising channels, types of advertising restrictions and the news-actors present in each story before and after the Preventative Health Taskforce Report
| Â | PRE (n=186) | POST (n=143) | PRE EXCL. ALCOPOPS (n=135) | |
|---|---|---|---|---|
| Â | % | % | % | |
Type of advertising discussed | ||||
|  | Sport – general | 64.0 | 56.6 | 46.2 |
| Â | Television advertising | 53.8 | 49.3 | 37.8 |
| Â | Point-of-sale promotions (e.g. happy hour, discounted alcohol) | 12.4 | 16.9 | 20.3 |
|  | Sport – specific teams (e.g. cricket, AFL) | 16.7 | 21.3 | 16.8 |
|  | Festivals/cultural events (e.g. ‘schoolies’ week, Big Day Out) | 2.7 | 3.7 | 12.6 |
| Â | Internet, social network websites and online viral marketing | 13.5 | 18.4 | 10.5 |
| Â | Public space advertising (e.g. billboards, public transport) | 12.4 | 16.9 | 9.8 |
| Â | Cinema advertising and product placements | 7.0 | 9.6 | 4.9 |
| Â | Radio advertisements | 8.6 | 11.0 | 4.2 |
| Â | OTHER (e.g. video games, music videos, information booklets) | 5.4 | 6.6 | 4.9 |
Types of advertising restrictions or regulations | ||||
| Â | Unspecified, general | 41.9 | 46.3 | 49.0 |
| Â | Reducing frequency of and exposure to advertising | 55.4 | 48.5 | 40.1 |
| Â | Total ban on all forms of advertising | 19.9 | 26.5 | 14.0 |
| Â | Restrictions on content | 18.3 | 22.1 | 14.0 |
| Â | OTHER | 2.7 | 3.0 | 18.9 |
News-actors present | Â | Â | Â | |
| Â | Public health professional | 44.1 | 55.1 | 51.7 |
| Â | Government representative | 52.7 | 39.0 | 37.8 |
| Â | Liquor industry | 16.7 | 15.4 | 20.3 |
| Â | Vox populi | 16.7 | 20.6 | 18.2 |
| Â | Journalist | 19.9 | 22.1 | 16.8 |
| Â | Advertising and/or marketing | 6.9 | 9.5 | 11.2 |
| Â | Non-government or community-based organisation | 11.3 | 13.2 | 6.3 |
| Â | Law and order | 0.5 | 0.7 | 6.3 |
| Â | Other | 10.2 | 14.0 | 6.3 |