Poster + Stairwell messages (n = 103) | Poster alone (n = 150) | |
---|---|---|
a) Messages in Stairwell | ||
Provides daily exercise | 5.10(0.10) | 4.97(0.09) |
Helps control my weight | 4.26(0.13) | 4.24(0.11) |
Burns more calories per minute than jogging | 4.35(0.14) | 3.85*a(0.11) |
Burns more calories per minute than rowing | 3.69(0.15) | 3.16*(0.11) |
b) Comparison messages not used in the campaign | ||
Will keep me fit | 4.89(0.10) | 5.05(0.08) |
Will reduce my risk of a heart attack | 4.58(0.11) | 4.71(0.10) |
Can reduce my cholesterol levels | 4.13(0.11) | 3.93(0.10) |
Will protect me from osteoporosis (brittle bones) | 3.91(0.13) | 4.15(0.10) |