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Table 3 Facebook metrics associated with state health departments

From: Adoption and use of social media among public health departments

State Page Established # of Page Likes Total Posts in one Month Posts with Likesno (%) Total
Likes on
all Posts
Posts with Commentsno. (%) Total Comments on Posts Ratio of Posts to Comments Engagement Rate*
AL 7/30/2009 2 227 93 67 (72) 117 8 (9) 19 11.63 .066
AK 6/1/2009 1 066 17 16 (94) 68 6 (36) 9 2.83 .072
AZ 7/2/2009 847 84 27 (32) 56 7 (8) 11 12.00 .067
AR 4/5/2010 745 9 7
(78)
28 2 (22) 6 4.50 .046
CA 6/29/2009 1 511 24 22 (92) 120 11 (46) 21 2.18 .224
CO 1/19/2010 247 19 12 (63) 17 3 (16) 6 6.33 .093
CT 6/25/2009 557 54 7
(13)
9 1 (2) 1 54.00 .018
HI 3/30/2010 132 15 2
(13)
3 0 (0) 0 0.0 .023
LA 10/1/2010 1 179 63 46 (73) 101 14 (22) 40 4.50 .111
MI 1/23/2009 1 993 23 14 (61) 41 3 (13) 6 7.67 .024
MS 10/20/2010 76 2 1
(50)
1 1 (50) 2 2.00 .039
NY 8/11/2010 432 30 21 (70) 61 4 (13) 10 7.50 .164
OH 11/16/2009 678 16 12 (75) 20 2 (13) 5 8.00 .037
RI 10/27/2010 81 27 15 (56) 50 4 (15) 9 6.75 .728
TN 12/11/2009 1 289 9 3
(33)
7 1 (11) 2 9.00 .007
VT 12/2/2010 120 6 2
(33)
3 0 (0) 0 0.0 .025
WA 7/22/2010 231 15 3
(20)
5 2 (13) 4 7.50 .039
  1. * Engagement rate = likes + comments/number of page fans