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Table 2 Metrics for coding state health department use of social media*

From: Adoption and use of social media among public health departments

Metric Definition Twitter metric YouTube metric Flickr metric Facebook
metric
Presence existence of
particular social
media feature
number of tweets number of
videos
number of photos number of
posts,
videos,
views,
events,
discussions,
notes, &
videos
Interactivity audience members
posting content, comments, or likes
tweets, replies to tweets comments,
likes, dislikes
comments comments,
likes,
dislikes,
posts, replies
to posts, comments
Reach number of people
the SHD connected
with through the
social media application
number of followers number of subscribers number of views number of page likes
  1. *Applications were selected for inclusion based on data obtained from Quantcast, Compete, and Alexa, that indicated these are the most commonly used within each social media category