Table 2 Metrics for coding state health department use of social media*
From: Adoption and use of social media among public health departments
Metric | Definition | Twitter metric | YouTube metric | Flickr metric | metric |
|---|---|---|---|---|---|
Presence | existence of particular social media feature | number of tweets | number of videos | number of photos | number of posts, videos, views, events, discussions, notes, & videos |
Interactivity | audience members posting content, comments, or likes | tweets, replies to tweets | comments, likes, dislikes | comments | comments, likes, dislikes, posts, replies to posts, comments |
Reach | number of people the SHD connected with through the social media application | number of followers | number of subscribers | number of views | number of page likes |