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Table 1 List of the experts interviewed in the search for cases

From: Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

Nr. Source/Reason Contact Name, affiliation
1. Acknowledged food market expert Phone Em. Professor of Food Marketing, UK
2. Member of World Federation of Advertisers (WFA), which is a member of the platform on diet, physical activity and health Phone ISBA UK
Incorporated Society of British Advertisers, UK
3. Recommendation by other expert Phone Consultant, Sweden
4. One of the large food manufacturers in the EU Phone Danone, France
5. Member of platform on diet, physical activity and health, recommendation by other expert Phone WFA Brussels,
World Federation of Advertisers
6. Recommendation by other expert Phone Business 4 life, UK
7. Member of platform on diet, physical activity and health Phone European Heart Network (EHN)
8. Functional food market expert, author E-Mail Institute for Marketing & Innovation, University Wien
9. Acknowledged food market expert E-Mail Bioplus AG, Switzerland
10. Involvement in reformulation activities in the UK, recommendation by other expert E-Mail Food and Drink Federation UK
11. Functional food market expert, author E-Mail Hero Spain
12. Food researcher in the UK E-Mail Department of Psychology, University of Surrey