Healthy snacks at the checkout counter: A lab and field study on the impact of shelf arrangement and assortment structure on consumer choices

Table 2 Shelf display preferences (% of participants indicating favourite display), attractiveness, healthiness and perceived freedom in product choice (mean, SD) for four shelf display conditions (survey field study, n = 92)

	75% healthy snacks		25% healthy snacks		ANOVA (F)
Variable	Top	Bottom	Top	Bottom	Assortment structure (AT)	Shelf arrangement (SA)	AT * SA
Shelf display attractiveness*	4.9 (1.2)	4.7 (1.2)	4.5 (1.3)	4.1 (1.4)	15.50 ^a	11.00 ^a	1.84
Shelf display healthiness*	5.1 (1.3)	4.2 (1.5)	3.5 (1.6)	2.8 (1.4)	114.03 ^a	36.22 ^a	0.13
Perceived freedom in product choice*	4.8 (1.3)	4.6 (1.3)	4.7 (1.5)	4.5 (1.5)	1.23	6.63 ^b	0.01
Preferred shelf display (% of total participants)	71%	4%	21%	4%	^-	-	-

ISSN: 1471-2458