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Table 2 Shelf display preferences (% of participants indicating favourite display), attractiveness, healthiness and perceived freedom in product choice (mean, SD) for four shelf display conditions (survey field study, n = 92)

From: Healthy snacks at the checkout counter: A lab and field study on the impact of shelf arrangement and assortment structure on consumer choices

  75% healthy snacks 25% healthy snacks ANOVA (F)
Variable Top Bottom Top Bottom Assortment structure (AT) Shelf arrangement (SA) AT * SA
Shelf display attractiveness* 4.9 (1.2) 4.7 (1.2) 4.5 (1.3) 4.1 (1.4) 15.50 a 11.00 a 1.84
Shelf display healthiness* 5.1 (1.3) 4.2 (1.5) 3.5 (1.6) 2.8 (1.4) 114.03 a 36.22 a 0.13
Perceived freedom in product choice* 4.8 (1.3) 4.6 (1.3) 4.7 (1.5) 4.5 (1.5) 1.23 6.63 b 0.01
Preferred shelf display (% of total participants) 71% 4% 21% 4% - - -
  1. *measured at seven-point scales; a P ≤ 0.001, b P ≤ 0.05.