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Table 1 Ratings of mood state, snack choice satisfaction, assortment realism and perceived freedom of product choice (mean, SD) in four shelf display conditions (lab study)

From: Healthy snacks at the checkout counter: A lab and field study on the impact of shelf arrangement and assortment structure on consumer choices

  75% healthy snacks 25% healthy snacks ANOVA (F)
Dependent variable Top (n = 39) Bottom (n = 40) Top (n = 40) Bottom (n = 39) Assortment structure (AT) Shelf arrangement (SA) AT * SA
Mood state*
 Bad mood 2.8 (1.0) 2.8 (1.2) 2.7 (1.3) 2.9 (1.2) 0.01 0.12 0.10
 Agitated 3.0 (1.3) 2.7 (1.6) 2.7 (1.3) 2.7 (1.6) 0.45 0.45 0.56
Snack choice satisfaction* 5.6 (1.3) 6.0 (0.7) 6.0 (0.7) 5.9 (0.6) 1.49 1.96 3.33
Assortment realism* 3.9 (1.6) 4.2 (1.2) 4.9 (1.3) 4.5 (1.5) 8.32a 0.06 1.81
Perceived freedom of product choice* 5.2 (1.2) 5.2 (1.6) 5.4 (1.3) 5.4 (1.4) 0.71 0.01 0.04
  1. *measured at seven-point (bipolar) scales; a P = 0.01.