Reactions to threatening health messages

BMC Public Health

Table 1 Means and standard deviations of estimated emotional impact, estimated evaluation, and estimated risk perception for the LT and HT booklets in the current study, and the means and standard deviations found in the original studies of Brown et al

			LT booklet mean (sd)	HT booklet mean (sd)	LT booklet B&S/B&L mean (sd)	HT booklet B&S/B&L mean (sd)
t ₀	Alcohol	Emotional impact	−1.18 (1.33)	1.20 (1.32)
	(n=44)	Evaluation	−0.33 (1.12)	0.79 (1.07)	0.26 (0.67)	0.53 (0.38)
		Risk perception	−0.57 (1.07)	0.12 (1.25)	−2.04 (0.71)	−1.8 (0.83)
	Smoking	Emotional impact	−0.79 (1.27)	1.10 (1.48)
	(n=49)	Evaluation	0.30 (0.85)	0.65 (0.86)	0.44 (1.17)	1.15 (0.99)
		Risk perception	0.32 (1.18)	0.86 (1.11)	−0.52 (1.34)	0.22 (1.45)
t ₁	Alcohol	Emotional impact	−0.91 (1.22)	0.81 (1.28)
	(n=32)	Evaluation	0.06 (0.91)	0.52 (1.13)	0.26 (0.67)	0.53 (0.38)
		Risk perception	−0.41 (1.13)	0.03 (1.29)	−2.04 (0.71)	−1.8 (0.83)
	Smoking	Emotional impact	−0.25 (1.24)	1.03 (1.49)
	(n=38)	Evaluation	0.34 (0.91)	0.59 (1.17)	0.44 (1.17)	1.15 (0.99)
		Risk perception	0.27 (1.26)	0.45 (1.44)	0.52 (1.34)	0.32 (1.45)

Note: participants who evaluated the alcohol booklet at t₀, evaluated the smoking booklet at t₁ and vice versa. To enable comparison, scores from the Brown et al. studies were recoded to the metric used in the current study (i.e. ranging from −3 to 3).

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