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Table 3 Question two: summary of multivariate findings for relations between media types and campaigns, weekly calls to the quitline, and web program registrations

From: The relation between media promotions and service volume for a statewide tobacco quitline and a web-based cessation program

Variable

Quitline Call Volume

Web Program Registrations

 

Standardized Beta

Partial Eta2

Sign.

Standardized Beta

Partial Eta2

Sign.

Week (linear trend in data)

-0.30

0.03

**

-0.29

0.05

**

Gas Price (proxy for economic stress)

--

--

ns

-0.31

0.15

***

Previous week's call volume

0.39

0.14

***

--

--

ns

Previous week's web registration level

0.24

0.06

**

0.37

0.22

***

Health Impact Fee (75 cent per pack fee added 8/1/05)

--

--

ns

0.15

0.08

**

Great American Smokeout

--

--

ns

0.18

0.11

***

New Year's Resolutions

0.11

0.03

*

0.27

0.22

***

Minnesota State Fair Booth

--

--

ns

0.15

0.07

**

Print - Secondhand Smoke Campaign

0.20

0.04

**

--

--

ns

Radio - Secondhand Smoke Campaign

--

--

ns

-0.18

0.07

**

Radio - Smoke-free Law Campaign

--

--

ns

0.23

0.15

***

Radio - Cessation Campaign

--

--

ns

0.09

0.02

*

TV - Cessation Campaign

--

--

ns

0.33

0.25

***

Online - Cessation Campaign

0.30

0.03

**

--

--

ns

  1. *p < 0.10; **p < 0.05; ***p < .001