Skip to main content

Table 3 Question two: summary of multivariate findings for relations between media types and campaigns, weekly calls to the quitline, and web program registrations

From: The relation between media promotions and service volume for a statewide tobacco quitline and a web-based cessation program

Variable Quitline Call Volume Web Program Registrations
  Standardized Beta Partial Eta2 Sign. Standardized Beta Partial Eta2 Sign.
Week (linear trend in data) -0.30 0.03 ** -0.29 0.05 **
Gas Price (proxy for economic stress) -- -- ns -0.31 0.15 ***
Previous week's call volume 0.39 0.14 *** -- -- ns
Previous week's web registration level 0.24 0.06 ** 0.37 0.22 ***
Health Impact Fee (75 cent per pack fee added 8/1/05) -- -- ns 0.15 0.08 **
Great American Smokeout -- -- ns 0.18 0.11 ***
New Year's Resolutions 0.11 0.03 * 0.27 0.22 ***
Minnesota State Fair Booth -- -- ns 0.15 0.07 **
Print - Secondhand Smoke Campaign 0.20 0.04 ** -- -- ns
Radio - Secondhand Smoke Campaign -- -- ns -0.18 0.07 **
Radio - Smoke-free Law Campaign -- -- ns 0.23 0.15 ***
Radio - Cessation Campaign -- -- ns 0.09 0.02 *
TV - Cessation Campaign -- -- ns 0.33 0.25 ***
Online - Cessation Campaign 0.30 0.03 ** -- -- ns
  1. *p < 0.10; **p < 0.05; ***p < .001