Variable | Quitline Call Volume | Web Program Registrations | ||||
---|---|---|---|---|---|---|
 | Standardized Beta | Partial Eta2 | Sign. | Standardized Beta | Partial Eta2 | Sign. |
Week (linear trend in data) | -0.30 | 0.03 | ** | -0.29 | 0.05 | ** |
Gas Price (proxy for economic stress) | -- | -- | ns | -0.31 | 0.15 | *** |
Previous week's call volume | 0.39 | 0.14 | *** | -- | -- | ns |
Previous week's web registration level | 0.24 | 0.06 | ** | 0.37 | 0.22 | *** |
Health Impact Fee (75 cent per pack fee added 8/1/05) | -- | -- | ns | 0.15 | 0.08 | ** |
Great American Smokeout | -- | -- | ns | 0.18 | 0.11 | *** |
New Year's Resolutions | 0.11 | 0.03 | * | 0.27 | 0.22 | *** |
Minnesota State Fair Booth | -- | -- | ns | 0.15 | 0.07 | ** |
Print - Secondhand Smoke Campaign | 0.20 | 0.04 | ** | -- | -- | ns |
Radio - Secondhand Smoke Campaign | -- | -- | ns | -0.18 | 0.07 | ** |
Radio - Smoke-free Law Campaign | -- | -- | ns | 0.23 | 0.15 | *** |
Radio - Cessation Campaign | -- | -- | ns | 0.09 | 0.02 | * |
TV - Cessation Campaign | -- | -- | ns | 0.33 | 0.25 | *** |
Online - Cessation Campaign | 0.30 | 0.03 | ** | -- | -- | ns |