|
Week (linear trend in data)
|
-0.30
|
0.03
|
**
|
-0.29
|
0.05
|
**
|
|
Gas Price (proxy for economic stress)
|
--
|
--
|
ns
|
-0.31
|
0.15
|
***
|
|
Previous week's call volume
|
0.39
|
0.14
|
***
|
--
|
--
|
ns
|
|
Previous week's web registration level
|
0.24
|
0.06
|
**
|
0.37
|
0.22
|
***
|
|
Health Impact Fee (75 cent per pack fee added 8/1/05)
|
--
|
--
|
ns
|
0.15
|
0.08
|
**
|
|
Great American Smokeout
|
--
|
--
|
ns
|
0.18
|
0.11
|
***
|
|
New Year's Resolutions
|
0.11
|
0.03
|
*
|
0.27
|
0.22
|
***
|
|
Minnesota State Fair Booth
|
--
|
--
|
ns
|
0.15
|
0.07
|
**
|
|
Print - Secondhand Smoke Campaign
|
0.20
|
0.04
|
**
|
--
|
--
|
ns
|
|
Radio - Secondhand Smoke Campaign
|
--
|
--
|
ns
|
-0.18
|
0.07
|
**
|
|
Radio - Smoke-free Law Campaign
|
--
|
--
|
ns
|
0.23
|
0.15
|
***
|
|
Radio - Cessation Campaign
|
--
|
--
|
ns
|
0.09
|
0.02
|
*
|
|
TV - Cessation Campaign
|
--
|
--
|
ns
|
0.33
|
0.25
|
***
|
|
Online - Cessation Campaign
|
0.30
|
0.03
|
**
|
--
|
--
|
ns
|
