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Table 3 Question two: summary of multivariate findings for relations between media types and campaigns, weekly calls to the quitline, and web program registrations
| Variable | Quitline Call Volume | Web Program Registrations | ||||
|---|---|---|---|---|---|---|
| Standardized Beta | Partial Eta2 | Sign. | Standardized Beta | Partial Eta2 | Sign. | |
| Week (linear trend in data) | -0.30 | 0.03 | ** | -0.29 | 0.05 | ** |
| Gas Price (proxy for economic stress) | -- | -- | ns | -0.31 | 0.15 | *** |
| Previous week's call volume | 0.39 | 0.14 | *** | -- | -- | ns |
| Previous week's web registration level | 0.24 | 0.06 | ** | 0.37 | 0.22 | *** |
| Health Impact Fee (75 cent per pack fee added 8/1/05) | -- | -- | ns | 0.15 | 0.08 | ** |
| Great American Smokeout | -- | -- | ns | 0.18 | 0.11 | *** |
| New Year's Resolutions | 0.11 | 0.03 | * | 0.27 | 0.22 | *** |
| Minnesota State Fair Booth | -- | -- | ns | 0.15 | 0.07 | ** |
| Print - Secondhand Smoke Campaign | 0.20 | 0.04 | ** | -- | -- | ns |
| Radio - Secondhand Smoke Campaign | -- | -- | ns | -0.18 | 0.07 | ** |
| Radio - Smoke-free Law Campaign | -- | -- | ns | 0.23 | 0.15 | *** |
| Radio - Cessation Campaign | -- | -- | ns | 0.09 | 0.02 | * |
| TV - Cessation Campaign | -- | -- | ns | 0.33 | 0.25 | *** |
| Online - Cessation Campaign | 0.30 | 0.03 | ** | -- | -- | ns |
