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Table 2 Question one: summary of multivariate findings for relation between radio and television TRPs, weekly calls to the quitline, and web program registrations

From: The relation between media promotions and service volume for a statewide tobacco quitline and a web-based cessation program

Variable

Quitline Call Volume

Web Program Registrants

 

Standardized Beta

Partial Eta2

Sign.

Standardized Beta

Partial Eta2

Sign.

Week (linear trend in data)

-0.24

0.04

**

--

--

ns

Gas Price (proxy for economic stress)

-0.31

0.07

**

-0.39

0.12

***

Statewide Smoke-Free Law - Legislative Session

--

--

ns

--

--

ns

Great American Smokeout

0.14

0.03

*

0.18

0.05

**

New Year's Resolutions

--

--

ns

0.30

0.14

***

TV/Radio Weekly Broadcast TRPs

0.20

0.06

**

0.28

0.12

***

  1. *p < 0.10; **p < 0.05; ***p < .001