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Table 2 Question one: summary of multivariate findings for relation between radio and television TRPs, weekly calls to the quitline, and web program registrations

From: The relation between media promotions and service volume for a statewide tobacco quitline and a web-based cessation program

Variable Quitline Call Volume Web Program Registrants
  Standardized Beta Partial Eta2 Sign. Standardized Beta Partial Eta2 Sign.
Week (linear trend in data) -0.24 0.04 ** -- -- ns
Gas Price (proxy for economic stress) -0.31 0.07 ** -0.39 0.12 ***
Statewide Smoke-Free Law - Legislative Session -- -- ns -- -- ns
Great American Smokeout 0.14 0.03 * 0.18 0.05 **
New Year's Resolutions -- -- ns 0.30 0.14 ***
TV/Radio Weekly Broadcast TRPs 0.20 0.06 ** 0.28 0.12 ***
  1. *p < 0.10; **p < 0.05; ***p < .001