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Dependent Variables
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Quitline call volume
|
Natural log of the number of weekly calls to the quitline toll-free number as recorded in telephone service call records
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X
|
X
|
|
Web program registrations
|
Natural log of the number of weekly online registrations for the web cessation program
|
X
|
X
|
|
Independent Variables
| | | |
|
Television and radio TRPs
|
Sum of weekly TRPs for television and radio cessation ads, secondhand smoke ads, and smoke-free law ads
|
X
| |
|
Cessation TV campaign
|
A binary variable for each week indicating if there was television advertising for the cessation campaign
| |
X
|
|
Cessation print campaign
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A binary variable for each week indicating if there was print advertising for the cessation campaign
| |
X
|
|
Cessation radio campaign
|
A binary variable for each week indicating if there was radio advertising for the cessation campaign
| |
X
|
|
Cessation online campaign
|
A binary variable for each week indicating if there was online advertising for the cessation campaign
| |
X
|
|
Cessation out-of-home campaign
|
A binary variable for each week indicating if there was out-of-home advertising for the cessation campaign
| |
X
|
|
Cessation other campaign
|
A binary variable for each week indicating if there was other advertising for the cessation campaign
| |
X
|
|
Secondhand smoke TV campaign
|
A binary variable for each week indicating if there was TV advertising for the secondhand smoke campaign
| |
X
|
|
Secondhand smoke print campaign
|
A binary variable for each week indicating if there was print advertising for the secondhand smoke campaign
| |
X
|
|
Secondhand smoke radio campaign
|
A binary variable for each week indicating if there was radio advertising for the secondhand smoke campaign
| |
X
|
|
Secondhand smoke online campaign
|
A binary variable for each week indicating if there was online advertising for the secondhand smoke campaign
| |
X
|
|
Secondhand smoke out-of-home campaign
|
A binary variable for each week indicating if there was out-of-home advertising for the secondhand smoke campaign
| |
X
|
|
Secondhand smoke other campaign
|
A binary variable for each week indicating if there was other advertising for the secondhand smoke campaign
| |
X
|
|
Smoke-free law TV campaign
|
A binary variable for each week indicating if there was TV advertising for the smoke-free law campaign
| |
X
|
|
Smoke-free law restroom campaign
|
A binary variable for each week indicating if there was restroom advertising for the smoke-free law campaign
| |
X
|
|
Smoke-free law radio campaign
|
A binary variable for each week indicating if there was radio advertising for the smoke-free law campaign
| |
X
|
|
Covariates
| | | |
|
Week
|
Week number; included to account for the linear trend in the data
|
X
|
X
|
|
Previous week's call volume
|
A one week lag of the natural log of number of calls; included to account for week-to-week correlation in the residuals
|
X
|
X
|
|
Previous week's web registrations
|
A one week lag of the natural log of number of web registrants; included to account for week-to-week correlation in the residuals
|
X
|
X
|
|
Gas Price
|
Four-week moving average of gas price; included as a measure of economic stress
|
X
|
X
|
|
Health Impact Fee
|
75 cents increase in the cost of cigarettes (August 1, 2005); a binary variable coded 1 the week of 7/31/2005 (Peter Jenning's death coincides with Health Impact Fee)
|
X
|
X
|
|
Quit To Live
|
ABC News month long special Quitting to Live: Fighting Lung Cancer - promotes 1-800-QUIT-NOW; a binary variable coded 1 the weeks of 10/30/2005 through 11/27/2005
|
X
|
X
|
|
Big Butt Billboard
|
Big Butt spectacular billboard launches; a binary variable coded 1 the weeks of 11/27/2005 through 12/25/2005
|
X
|
X
|
|
Freedom To Breathe legislative session
|
Freedom to Breathe (statewide smoke free law) legislation session debates (Nov. 2006 - June 2007); a binary variable coded 1 the weeks of 10/29/2006 through 6/24/2007
|
X
|
X
|
|
Freedom To Breathe Law
|
Freedom to Breathe signed into law (May 16, 07); a binary variable coded 1 the week of 5/13/2007
|
X
|
X
|
|
Age Progression Software
|
Launched age-progression software a binary variable coded 1 the week of 06/24/2007
|
X
|
X
|
|
Freedom To Breathe Implementation
|
Freedom to Breathe implements (October 1, 2007); a binary variable coded 1 the week of 9/30/2007
|
X
|
X
|
|
Great American Smokeout
|
Great American Smokeout (third Thursday of November - every year); a binary variable coded 1 the weeks of 11/13/2005, 11/12/2006, and 11/11/2007
|
X
|
X
|
|
New Year's Resolutions
|
New Year resolution; a binary variable coded 1 the weeks of 1/1/2006, 12/31/2006, and 12/30/2007
|
X
|
X
|
|
Minnesota State Fair Booth
|
QUITPLAN Services booth at the Minnesota State Fair; a binary variable coded 1 the weeks of 8/21/05-9/4/05, 8/20/06-9/3/06, and 8/19/07-9/2/07
|
X
|
X
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