Table 1 How the campaign is expected to affect the population targets
| Â | Â | POPULATION TARGETS | |
|---|---|---|---|
| Â | Â | CITIZENS | PHYSICIANS |
LEVEL OF ACTION | KNOWLEDGE | Awareness of the antibiotic resistance issue and of the importance of a correct use of antibiotics (through brochures, posters and mass-media) | Awareness of local data on antibiotic resistance (through a newsletter) |
|  | ATTITUDE | Awareness that antibiotics are not a panacea, but their use is fundamental in specific circumstances | • Sensitization to the issue of appropriate antibiotic prescribing |
|  |  |  | • Perception that patients may be more informed about (and more sensitive to) the antibiotic resistance issue |
|  | BEHAVIOUR | • Lower pressure on doctors to get antibiotics | Appropriate antibiotic prescribing |
|  |  | • Less antibiotic self-use |  |
|  |  | • More appropriate use |  |