Table 1 Summary of skill-building intervention newsletter objectives, targeted mediators and content
Newsletter Week (no). | Objective/target | Primary communication objective | Secondary objective (barriers and promoters addressed) |
|---|---|---|---|
1(1) | Knowledge | Why you should eat more fruit and vegetables and drink water | - Health benefits - How much to eat/drink - Set goals to increase amount of vegetables |
2(2) | Self-efficacy for healthy eating, perceived affordability of fruit & vegetables | Planning for healthy eating | - Planning a menu (inventory of items on hand) and writing a shopping list - Planning to drink more water |
3(3) | Self-efficacy for healthy eating | Shop smart | - Saving money at the supermarket (using canned or frozen when fruit & vegetables not in season) - Understanding labels - Setting goals (related to buying more fruit & veg while shopping) |
4(4) | Perceived affordability of fruit & vegetables, self-efficacy for healthy eating | Confidence in the kitchen | - Creating quick simple meals from items on hand (include cooking methods, adding fruit & vegetables to simple meals) - Preventing wastage - Fruit juice and sugar |
5(5) | Perceived barriers | Saving time and money | - Meal ideas for saving time - Food safety (to avoid waste) - Soft drinks and sugar |
7(6) | Perceived barriers | Trying different fruit & vegetables | - Tasting new/different fruit & veg - Healthy eating outside the home - Trying sweet-drink alternatives |
9(7) | Self-efficacy for healthy eating, perceived barriers | Confidence in eating healthy at all times | - Modifying recipes - Eating fruit & vegetables in social situations - Energy deficit when reducing consumption of sweetened drinks |
11(8) | Self-efficacy for healthy eating, perceived barriers, awareness | Revision | - Resources to use for continuing to eat healthy - Revision of key messages |