The Big Drink Debate: perceptions of the impact of price on alcohol consumption from a large scale cross-sectional convenience survey in north west England

Table 2 Percentage of last week drinkers who are price elastic by demographics, drinking level and alcohol source

Variable	n	Low prices/discounts	χ²	P	Increasing prices	χ²	P
Gender
Male	8452	78.0	46.1	< 0.001	26.3	135.2	< 0.001
Female	14165	81.7			19.6
Age
18-24	2609	80.6	19.4	0.004	29.7	112.7	< 0.001
25-34	5019	80.4			22.7
35-44	5488	80.3			20.8
45-54	5074	81.1			20.9
55-64	2963	80.8			20.6
65-74	1022	76.2			18.4
75+	442	75.8			19.7
Ethnicity
White British	21242	80.6	13.3	0.065	21.9	17.3	0.015
White Irish	330	77.9			23.0
White European	293	75.1			25.6
Black/black British	132	73.5			24.2
Asian/Asian British	141	76.6			28.4
Chinese/Chinese British	46	82.6			41.3
Mixed Race	211	78.7			21.8
Other	222	78.4			25.2
Income
Under £4,000	1014	76.8	49.0	< 0.001	29.8	55.6	< 0.001
£4,000 to £7,999	1196	77.3			21.5
£8,000 to £16,999	4161	80.2			22.5
£17,000 to £36,999	9592	81.0			21.1
£37,000 or above	4719	82.3			23.5
unknown	1935	76.3			19.2
Alcohol per day
1-5 g	4802	83.5	139.0	< 0.001	21.8	3.8	0.710
6-10 g	4107	82.7			21.7
11-20 g	5859	81.0			22.7
21-40 g	5025	78.2			22.3
41-60 g	1636	74.7			21.5
61-80 g	593	75.2			23.8
> 80 g	595	70.8			20.8
Main source of alcohol ¹
Pubs/clubs No	12410	81.5	23.6	< 0.001	20.6	36.7	< 0.001
Pubs/clubs Yes	10207	78.8			24.0
Supermarket No	7129	78.8	15.8	< 0.001	23.7	14.6	< 0.001
Supermarket Yes	15488	81.1			21.4
Off-Licence No	18469	80.9	16.5	< 0.001	21.9	2.1	0.150
Off-Licence Yes	4148	78.1			23.0
Restaurant No	18098	79.9	12.7	< 0.001	22.5	7.3	0.007
Restaurant Yes	4519	82.2			20.6
Other No	21543	80.2	6.0	0.015	22.1	0.7	0.680
Other Yes	1074	83.2			21.6
Total	22617	80.4			22.1

Price elastic is defined as believing that low prices and discounts increase people's drinking and/or that high prices decrease people's drinking.
¹Respondents could select more than one drinking source.