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Table 2 Percentage of last week drinkers who are price elastic by demographics, drinking level and alcohol source

From: The Big Drink Debate: perceptions of the impact of price on alcohol consumption from a large scale cross-sectional convenience survey in north west England

Variable n Low prices/discounts χ2 P Increasing prices χ2 P
Gender        
Male 8452 78.0 46.1 < 0.001 26.3 135.2 < 0.001
Female 14165 81.7    19.6   
Age        
18-24 2609 80.6 19.4 0.004 29.7 112.7 < 0.001
25-34 5019 80.4    22.7   
35-44 5488 80.3    20.8   
45-54 5074 81.1    20.9   
55-64 2963 80.8    20.6   
65-74 1022 76.2    18.4   
75+ 442 75.8    19.7   
Ethnicity        
White British 21242 80.6 13.3 0.065 21.9 17.3 0.015
White Irish 330 77.9    23.0   
White European 293 75.1    25.6   
Black/black British 132 73.5    24.2   
Asian/Asian British 141 76.6    28.4   
Chinese/Chinese British 46 82.6    41.3   
Mixed Race 211 78.7    21.8   
Other 222 78.4    25.2   
Income        
Under £4,000 1014 76.8 49.0 < 0.001 29.8 55.6 < 0.001
£4,000 to £7,999 1196 77.3    21.5   
£8,000 to £16,999 4161 80.2    22.5   
£17,000 to £36,999 9592 81.0    21.1   
£37,000 or above 4719 82.3    23.5   
unknown 1935 76.3    19.2   
Alcohol per day        
1-5 g 4802 83.5 139.0 < 0.001 21.8 3.8 0.710
6-10 g 4107 82.7    21.7   
11-20 g 5859 81.0    22.7   
21-40 g 5025 78.2    22.3   
41-60 g 1636 74.7    21.5   
61-80 g 593 75.2    23.8   
> 80 g 595 70.8    20.8   
Main source of alcohol 1        
Pubs/clubs No 12410 81.5 23.6 < 0.001 20.6 36.7 < 0.001
Pubs/clubs Yes 10207 78.8    24.0   
Supermarket No 7129 78.8 15.8 < 0.001 23.7 14.6 < 0.001
Supermarket Yes 15488 81.1    21.4   
Off-Licence No 18469 80.9 16.5 < 0.001 21.9 2.1 0.150
Off-Licence Yes 4148 78.1    23.0   
Restaurant No 18098 79.9 12.7 < 0.001 22.5 7.3 0.007
Restaurant Yes 4519 82.2    20.6   
Other No 21543 80.2 6.0 0.015 22.1 0.7 0.680
Other Yes 1074 83.2    21.6   
Total 22617 80.4    22.1   
  1. Price elastic is defined as believing that low prices and discounts increase people's drinking and/or that high prices decrease people's drinking.
  2. 1Respondents could select more than one drinking source.