The Big Drink Debate: perceptions of the impact of price on alcohol consumption from a large scale cross-sectional convenience survey in north west England

Table 1 Price elasticity categorisation of last week drinkers according to their perceptions of price effects

Response to price increase		Response to low prices and discounts
		Increase	No change	decrease
Increase	Label	-	-	-
	Total number	667	226	79
	MLR total	(excluded¹)	(excluded¹)	(excluded¹)
No change	Label	Lower price elastic	Inelastic
	Total number	12975	3569	100
	MLR total²	11788	2965	(excluded¹)
	MLR males	4005	1197
	MLR females	7783	1768
Decrease	Label	Completely elastic	High price elastic
	Total number	4531	392	78
	MLR total²	4210	(excluded¹)	(excluded¹)
	MLR males	1863
	MLR females	2347

Price questions were 'Do you think the following would increase or decrease people's alcohol use: 1) low prices and discounts; 2) increased alcohol prices.' The options available were 'decrease', 'no change' or 'increase' (n = 22617).
MLR--included in Multinomial logistic regression (n = 18963). ¹Category excluded from multinomial logistic regression model. ²Those with income 'unknown' were excluded from multivariate model.

ISSN: 1471-2458