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Table 2 Participant characteristics Pilot Study (n = 66)

From: The virtual supermarket: An innovative research tool to study consumer food purchasing behaviour

Variable   n
Gender Female 49
  Male 17
Ethnicity Dutch 60
  Other 6
Education level1 Low 15
  Medium 24
  High 27
Employment status Employed 39
  Retired 11
  Other 16
Level of responsibility for groceries in real life Totally responsible 40
  Largely responsible 10
  Shared responsibility with partner 9
  Partially responsible 4
  Not responsible 3
Weekly budget for groceries in real life (€) 0-40 6
  40-80 31
  80-120 23
  ≥ 120 6
  1. 1 Education level: low = primary school or lower secondary level; medium = higher secondary or intermediate vocational level; high = higher vocational or university level.