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Table 1 Questionnaire on appreciation of the Virtual Supermarket (n = 66)

From: The virtual supermarket: An innovative research tool to study consumer food purchasing behaviour

  Item   n
1 The program was easy to understand Agree 55
   Neutral 7
   Disagree 4
2 The products I have purchased in the Virtual Supermarket resemble my regular food purchases Agree 52
   Neutral 7
   Disagree 7
3 I could easily find my way around the Virtual Supermarket Agree 48
   Neutral 11
   Disagree 7
4 The Virtual Supermarket contained sufficient product variety Agree 37
   Neutral 14
   Disagree 15
5 There were sufficient choice options in the Virtual Supermarket Agree 36
   Neutral 9
   Disagree 21
6 The stock of the Virtual Supermarket is a fair representation of the stock of a real supermarket Agree 34
   Neutral 11
   Disagree 21
7 I could relatively easily find all the products in the Virtual Supermarket Agree 26
   Neutral 19
   Disagree 21
8 I was able to imagine doing my real-life grocery shopping in the Virtual Supermarket Agree 51
   Neutral 8
   Disagree 7