Table 1 Questionnaire on appreciation of the Virtual Supermarket (n = 66)
From: The virtual supermarket: An innovative research tool to study consumer food purchasing behaviour
| Â | Item | Â | n |
|---|---|---|---|
1 | The program was easy to understand | Agree | 55 |
| Â | Â | Neutral | 7 |
| Â | Â | Disagree | 4 |
2 | The products I have purchased in the Virtual Supermarket resemble my regular food purchases | Agree | 52 |
| Â | Â | Neutral | 7 |
| Â | Â | Disagree | 7 |
3 | I could easily find my way around the Virtual Supermarket | Agree | 48 |
| Â | Â | Neutral | 11 |
| Â | Â | Disagree | 7 |
4 | The Virtual Supermarket contained sufficient product variety | Agree | 37 |
| Â | Â | Neutral | 14 |
| Â | Â | Disagree | 15 |
5 | There were sufficient choice options in the Virtual Supermarket | Agree | 36 |
| Â | Â | Neutral | 9 |
| Â | Â | Disagree | 21 |
6 | The stock of the Virtual Supermarket is a fair representation of the stock of a real supermarket | Agree | 34 |
| Â | Â | Neutral | 11 |
| Â | Â | Disagree | 21 |
7 | I could relatively easily find all the products in the Virtual Supermarket | Agree | 26 |
| Â | Â | Neutral | 19 |
| Â | Â | Disagree | 21 |
8 | I was able to imagine doing my real-life grocery shopping in the Virtual Supermarket | Agree | 51 |
| Â | Â | Neutral | 8 |
| Â | Â | Disagree | 7 |