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Table 1 Characteristics of Included Health Promotion Activities

From: A systematic examination of the use of Online social networking sites for sexual health promotion

Activity Characteristic Number of
Activities (%)
  178 (100)
Number of SNSs used by activity  
One 104 (58.4)
Two 50 (28.1)
Three 22 (12.4)
Four 2 (1.1)
SNS used~  
Facebook 126 (70.8)
MySpace 82 (46.1)
Twitter 54 (30.3)
Other site^ 6 (3.4)
Custom site 10 (5.6))
Owner  
Academic institution 20 (11.2)
Collaboration 11 (6.2)
Government 28 (15.7)
Individual 11 (6.2)
Not for profit 77 (43.3)
Private sector 22 (12.4)
Unknown 9 (5.1)
Country of Origin  
United States 126 (70.8)
Other 52 (29.2)
Main Purpose of Activity  
Connect individuals 10 (5.6)
Campaigns and interventions 51 (28.7)
Organisation/programme presence 112 (62.9)
Unclear/not specified 5 (2.8)
Sexual Health Focus  
General health (including sexual health) 12 (6.7)
HIV 44 (24.7)
Sexual health 101 (56.7)
STIs (with/without HIV) 12 (6.7)
Other* 9 (5.1)
Target Audience  
Same-sex attracted individuals 10 (5.6)
People living with HIV 12 (6.7)
Young People 53 (29.8)
Other+ 16 (9.0)
Unclear/not specified 87 (48.9)
  1. SNS Social Networking Site
  2. ~ Not mutually exclusive
  3. ^ Includes Ning (n = 3), Bebo (n = 2), MyMsta (n = 1)
  4. * Includes abstinence (n = 3), condoms (n = 3) and those that focused on the health of same-sex attracted individuals (n = 3)
  5. + Includes females (n = 5), people infected with STIs (n = 4) African Americans (n = 3), males (n = 2), HIV negative individuals (n = 1), Indigenous (n = 1) and sex workers (n = 1)