Characteristic | Noticed tobacco advertising N (%) | Adjusted odds ratio | Noticed promotion for tobacco company N (%) | Adjusted odds ratio |
---|---|---|---|---|
Total | 2216 (35.4) | Â | 767 (12.3) | Â |
Age group | Â | Â | Â | Â |
14-19 | 279(30.8) | 1 | 108(11.9) | 1 |
20-29 | 665(34.6) | 1.21(1.03-1.42) | 238(12.4) | 1.04 (0.78-1.37) |
30-39 | 471(36.9) | 1.38 (1.15-1.64) | 167(13.1) | 1.15 (0.86-1.56) |
40-49 | 330(40.7) | 1.65 (1.32-2.07) | 114(14.1) | 1.25 (0.91-1.72) |
50+ | 471(35.1) | 1.33 (1.08-1.63) | 140(10.4) | 0.94 (0.65-0.95) |
 | p = 0.003 |  | p = 0.09 |  |
 | Pt = 0.002 |  | Pt = 0.52 |  |
Gender | Â | Â | Â | Â |
Male | 915 (40.2) | 1 | 314(13.8) | 1 |
Female | 1301(32.7) | 0.70 (0.60-0.81) | 453(11.4) | 0.79 (0.66-0.95) |
 | P < 0.001 |  | p = 0.03 |  |
Locality type | Â | Â | Â | Â |
Urban | 1333(42.2) | 1 | 489(15.5) | 1 |
Rural | 883(28.5) | 0.53 (0.43-0.66) | 278(9.0) | 0.55 (0.37-0.83) |
 | P < 0.001 |  | P < 0.001 |  |
Smoking Status | Â | Â | Â | Â |
Non smoker | 2108(34.9) | 1 | 734(12.1) | 1 |
Smoker | 108 (50.7) | 1.50 (1.09-2.07) | 33(15.5) | 1.13 (0.70-1.84) |
 | p = 0.02 |  | p = 0.60 |  |
Education | Â | Â | Â | Â |
Illiterate | 352 (35.1) | 1 | 89(8.9) | 1 |
Primary | 286 (37.4) | 1.04 (0.78-1.38) | 84(11.0) | 1.19 (0.84-1.67) |
Secondary | 1450 (34.5) | 0.80 (0.63-1.02) | 548(13.0) | 1.34 (0.92-1.95) |
Tertiary | 128 (45.2) | 0.98 (0.67-1.43) | 46(16.3) | 1.43 (0.99-2.07) |
 | p = 0.03 |  | p = 0.007 |  |
 | Pt = 0.07 |  | Pt = 0.30 |  |
Ethnicity | Â | Â | Â | Â |
Akan | 1904 (35.1) | 1 | 644 (11.9) | 1 |
Ewe | 24 (40.7) | 1.31 (0.69-2.50) | 13 (22.0) | 1.95 (0.86-4.40) |
Dagomba | 30 (69.8) | 3.95 (1.97-7.95) | 8 (18.6) | 1.44 (0.43-4.89) |
Other | 258 (35.2) | 1.00 (0.83-1.21) | 102 (13.9) | 1.19 (0.91-1.56) |
 | p = 0.002 |  | p = 0.22 |  |
Religion | Â | Â | Â | Â |
Christian | 1988 (34.9) | 1 | 685 (12.0) | 1 |
Muslim | 150 (35.4) | 1.04 (0.85-1.28) | 67 (15.8) | 1.38 (1.04-1.84) |
Traditionalist | 57 (69.5) | 4.18 (1.81-9.67) | 3 (3.7) | 0.28 (0.08-0.93) |
Other | 21 (39.6) | 1.04 (0.61-1.77) | 12 (22.6) | 1.87 (0.87-4.04) |
 | p = 0.02 |  | p = 0.005 |  |
 |  |  | Pt = 0.02 |  |