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Cost
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Low cost/free sessions
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Unsustainability. May mask other barriers
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Childcare
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Low cost, accessible childcare
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Unsustainability. May mask other barriers
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Low confidence
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Use of friends/contacts as support. Recruit via pre-existing group, venue or target friendship groups
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Difficult to reach more isolated individuals
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Low perceived competence
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Provide clearly branded beginners session
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Participants will become more competent - may disincentivise those who join later
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Lack of time
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Accessible sessions at times to suit the target group
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May require provision of activities at a wide range of times
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Enjoyment
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Consumer research into, and provision of, preferred activities
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May require provision of wide variety of activities
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Focus on those associated with enjoyment and sociability
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Session awareness
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Investment in good communications strategies
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Up front and on-going investment, expertise and commitment required
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Initial health and weight related motivations
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Initial recruitment to include appeals to these motivations, sessions to deliver enjoyment and sociability to aid retention
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On-going challenge to maintain enjoyment as initial enthusiasm declines - and across a mixed ability group
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Targeted interventions
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Research and Segmentation. Low income groups are not amorphous - an understanding of key sub groups is required to underpin effective interventions
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Time consuming and expensive
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