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Table 1 Media plan for the implementation of the National Binge Drinking Campaign

From: The Australian national binge drinking campaign: campaign recognition among young people at a music festival who report risky drinking

 

November

December

January

February

March

April

Television

x

x

x

x

                   

Magazine/Print

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

Radio

  

x

x

  

x

x

  

x

x

  

x

x

x

x

x

x

x

x

x

Digital/Internet

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

Cinema

x

x

x

x

x

x

x

x

x

x

             

Out-of-home1 print and other strategies

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

        
  1. Source: Ipos-Eureka Social Research Institute "Australian Government Department of Health and Ageing National Binge Drinking Campaign - Evaluation Survey April 2009"[11]
  2. 1 Out-of-home print and other strategies include free postcard advertising, washroom mirrors in nightclubs, street posters and stencil chalking and on street furniture)
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