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Table 7 Cost per reach using multiplier

From: A rapid assessment and response approach to review and enhance Advocacy, Communication and Social Mobilisation for Tuberculosis control in Odisha state, India

  Activity Nos. Participants reached Unit cost (INR) Total cost (INR) Cost per reach (INR) Cost per reach using multiplier (USD) Level of influence - Multiplier Total People reached using multiplier Cost per reach using multiplier (INR)
1 SHG member sensitisation 4305 148326 500 2152500 14.51 0.32 10 1483260 1.45
2 Slum community sensitisation 560 12706 500 280000 22.04 0.48 10 127060 2.20
3 Special popln (fisher folk & stone quarry) 356 12070 500 178000 14.75 0.32 10 120700 1.47
4 PRI members sensitisation (at Village level) 485 9383 500 242500 25.84 0.57 100 938300 0.26
5 PRI members sensitisation at block level (Sub-district level) 7 435 1000 7000 16.09 0.35 500 217500 0.03
6 GKS member sensitisation 993 12528 400 397200 31.70 0.70 15 187920 2.11
7 Traditional healer sensitisation 100 2689 1500 150000 55.78 1.23 100 268900 0.56
8 Kalyani club sensitisation 8 297 500 4000 13.47 0.29 10 2970 1.35
  1. * Multiplier- Number of people potentially influenced by sensitized participant over a period of 1 year (USD 1 = INR 45)