A rapid assessment and response approach to review and enhance Advocacy, Communication and Social Mobilisation for Tuberculosis control in Odisha state, India

Table 7 Cost per reach using multiplier

	Activity	Nos.	Participants reached	Unit cost (INR)	Total cost (INR)	Cost per reach (INR)	Cost per reach using multiplier (USD)	Level of influence - Multiplier	Total People reached using multiplier	Cost per reach using multiplier (INR)
1	SHG member sensitisation	4305	148326	500	2152500	14.51	0.32	10	1483260	1.45
2	Slum community sensitisation	560	12706	500	280000	22.04	0.48	10	127060	2.20
3	Special popln (fisher folk & stone quarry)	356	12070	500	178000	14.75	0.32	10	120700	1.47
4	PRI members sensitisation (at Village level)	485	9383	500	242500	25.84	0.57	100	938300	0.26
5	PRI members sensitisation at block level (Sub-district level)	7	435	1000	7000	16.09	0.35	500	217500	0.03
6	GKS member sensitisation	993	12528	400	397200	31.70	0.70	15	187920	2.11
7	Traditional healer sensitisation	100	2689	1500	150000	55.78	1.23	100	268900	0.56
8	Kalyani club sensitisation	8	297	500	4000	13.47	0.29	10	2970	1.35

* Multiplier- Number of people potentially influenced by sensitized participant over a period of 1 year (USD 1 = INR 45)

ISSN: 1471-2458