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Table 3 Categories of branded foods advertised in UK monthly women's magazines overall and by season, magazine type and relative affluence of readers

From: Variations in food and drink advertising in UK monthly women's magazines according to season, magazine type and socio-economic profile of readers: a descriptive study of publications over 12 months

  Alcohol Bread, rice potatoes, pasta Food & drinks high in fat and/or sugar Fruits & vegetables Meat, fish, eggs, beans Milk & dairy foods Other foods
All, n(%) 139 (10.1) 264 (19.3) 386 (28.0) 28 (2.0) 57 (4.1) 218 (15.8) 288 (20.9)
Season        
Spring, n(%) 9 (3.8) 64 (27.1) 53 (22.5) 6 (2.5) 18 (7.6) 36 (15.3) 50 (21.2)
Summer, n(%) 45 (11.3) 60 (15.0) 135 (33.8) 5 (1.5) 10 (2.5) 67 (16.8) 77 (19.3)
Autumn, n(%) 40 (9.4) 90 (21.0) 118 (27.6) 8 (1.9) 16 (3.7) 70 (16.4) 86 (20.1)
Winter, n(%) 45 (14.2) 50 (15.8) 80 (25.3) 8 (2.5) 13 (4.1) 45 (14.2) 75 (23.7)
χ2 (p-value), df = 3 17.1 (0.001) 17.4 (0.001) 11.3 (0.010) 1.3 (0.721) 10.1 (0.017) 1.0 (0.801) 2.4 (0.498)
Magazine type        
Lifestyle & beauty, n(%) 114 (20.3) 69 (12.3) 165 (29.4) 5 (0.9) 15 (2.7) 91 (6.2) 103 (18.3)
Food & homes, n(%) 21 (5.8) 95 (26.2) 97 (26.8) 9 (2.5) 16 (4.4) 45 (12.4) 79 (21.8)
General interest, n(%) 4 (0.9) 100 (21.9) 124 (27.2) 14 (3.1) 26 (5.7) 82 (18.0) 106 (23.3)
χ2 (p-value), df = 2 114.6 (<0.001) 31.2 (<0.001) 0.9 (0.630) 6.5 (0.038) 6.0 (0.051) 4.8 (0.091) 4.0 (0.138)
Affluence tertile        
Least, n(%) 7 (2.8) 57 (22.4) 81 (31.8) 5 (2.0) 8 (3.1) 36 (14.1) 61 (23.9)
Middle, n(%) 87 (17.5) 77 (15.5) 145 (29.2) 5 (1.0) 11 (2.2) 74 (14.9) 97 (19.6)
Most, n(%) 45 (7.2) 130 (20.7) 160 (25.4) 18 (2.9) 38 (6.0) 108 (17.2) 130 (20.7)
χ2 (p-value), df = 2 51.6 (<0.001) 6.8 (0.033) 4.2 (0.121) 4.8 (0.091) 11.0 (0.004) 1.7 (0.423) 2.0 (0.373)
  1. df = degrees of freedom