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Table 2 Advertisements in UK monthly women's magazines overall and by season, magazine type and relative affluence of readers

From: Variations in food and drink advertising in UK monthly women's magazines according to season, magazine type and socio-economic profile of readers: a descriptive study of publications over 12 months

  N publications N issues N pages N adverts N (%) pages that were adverts N (%) adverts that were for food N (%) pages that were food adverts % advertising pages that were for food
All 18 213 49 289 35 053 19 543 (39.6) 1380 (3.9) 1452 (2.9) 7.4
Season         
Spring 18 52 12 145 8626 4812 (39.6) 236 (2.7) 241 (2.0) 5.0
Summer 18 54 11 519 8454 4445 (38.6) 400 (4.7) 423 (3.7) 9.5
Autumn 18 54 14 269 10 039 6079 (42.6) 428 (4.3) 450 (3.2) 7.4
Winter 18 53 11 356 7934 4207 (37.0) 316 (4.0) 339 (3.0) 8.1
χ2 (p-value); df = 3      89.6 (<0.001) 49.9 (<0.001) 62.7 (<0.001) 71.5 (<0.001)
Magazine type         
Lifestyle & beauty 8 94 25 473 16 088 11 039 (43.3) 562 (3.5) 593 (2.3) 5.4
Food & homes 6 71 14 160 13 577 5202 (36.7) 362 (2.7) 370 (2.6) 7.1
General interest 4 48 9656 5388 3303 (34.2) 456 (8.5) 490 (5.1) 14.8
χ2 (p-value); df = 2      314.4 (<0.001) 358.2 (<0.001) 192.4 (<0.001) 331.9 (<0.001)
Affluence tertile         
Least 6 71 12 882 9231 4256 (33.0) 255 (2.8) 259 (2.0) 6.1
Middle 6 72 20 057 12 227 8410 (41.9) 496 (4.1) 517 (2.6) 6.1
Most 6 70 16 350 13 595 6876 (42.1) 629 (4.6) 676 (4.1) 9.8
χ2 (p-value); df = 2      318.5 (<0.001) 51.2 (<0.001) 129.7 (<0.001) 88.9 (<0.001)
  1. Adverts = advertisements; df = degrees of freedom