From: Process evaluation of a community-based adolescent obesity prevention project in Tonga
Category | Description | Objective number (#) | Comments |
---|---|---|---|
Media reports and promotions | Â | Â | |
Television | 9 × 30 second television advertisements | 5, 6, 7, 9 | Developed in-house for prime time national television. Screened regularly over a six months period. Research team members used as actors. |
 | 7 × television interviews/news items | M | Interviews with Deakin research team members aired on Tongan national television (such as at launch of baseline survey, construction of first community vegetable garden). One television program on project awareness. |
4 × newspaper column articles | M | MYP social marketing officer wrote column for a national newspaper | |
Radio | 6 × 30 minute talk-back radio programs | 5, 6, 7, 8, 9 | National radio program comprising a talk followed by a talk-back question and answer session. Research team staff facilitated and participated in the program. |
 | 4 × 5 minute segments in a health program | 4, 6, 7, 9 | Segment within a radio program run by Health Promotion Unit |
 | 3 × 30 second radio jingles | 6,7 | Developed in-house for national radio. Played repeatedly. |
 | Radio release | M | Commencement of project |
 | 2 × songs | M | Produced by MYP staff and aired during talk-back radio programs |
Developed materials | Â | Â | |
Printed | 1 sign | 9 | Displayed in 5 locations in food shops in intervention sites |
 | 2 sets of stickers | 6, 7 | 1,000 stickers distributed in schools, churches, general community |
 | Breakfast menu | 4 | 20 copies produced for circulation to school canteens. Developed by tertiary nutrition student on placement. |
 | 1 × Breakfast fact sheet | 4 | 1000x breakfast fact sheet developed and distributed into schools |
 | 1 × video of intervention activities | M | Screened at one day OPIC symposium in Auckland, New Zealand, and also at launch of baseline results in Tonga |
 | 1 × Project leaflet | M | Distributed to all households (in one village only) to raise project awareness |
Other | 2 × roadside billboards | 4, 6, 7 | Breakfast billboard erected in one location in each of the 3 intervention districts; other located in a central location in the capital |
 | 11 × project banners | 6, 7, 9 | One outside office, others displayed at intervention events |
 | Project logo | M | Developed by graphic design company |
 | Vehicle logo | M | Used on project vehicle |
 | 2 Food stops (sandwich display boards) | M, 6 | 11 boards in total displayed in front of vegetable stalls or school canteens |
 | T-shirts with MYP logo | M | Distributed to participants in Fun Run and Walk for Health |
 | 1 water promotion display | 9 | 5 Water display for display at store |
Sourced materials | Â | Â | |
Printed | Fat kit | 4, 5, 6 | Materials (including posters and other visual aids) developed by New Zealand Heart Foundation, and used for displays in schools, communities etc. |
 | 15 × posters | 4, 5, 6 | Sourced from South Pacific Commission; displayed at schools or events |
Other | Â | Â | Â |
Launch | 2 × project launches | M, 7 | Director of Health launched MYP project; Minister for Health launched Walk for Health |
 | Segment in documentary on obesity | M | Filmed by Swedish crew in Tonga; research team members participated |
 | Free fruit distribution | 6 | 10 fruit promotion held during inter-college sports competition and community functions |
 | Marketing survey on organic vegetables | 6 | Survey conducted with restaurants to promote availability of organic vegetables from farming project |
 | Survey on water promotion at a church annual conference | 9 | Follow up survey with on the promotion of drinking water conducted during church conference |
 | 2 × water promotion campaigns | 9 | Water campaign during one week annual church conference. The other conducted at a village level. Displayed banner at both events |
 | World Food Day display | 6, 7, 9 | Displayed social marketing resources during celebrations |