Domain | 16-24 years | 25-65 years | CALDa | ATSIb |
---|---|---|---|---|
Average time spent | Â | Â | Â | Â |
1st website | 4:18 mins | 5:30 mins | 6:36 mins | 6:13 mins |
2nd website | 4:00 mins | 5:30 mins | 6:00 mins | 5:00 mins |
3rd website | 3:12 mins | 4:18 mins | 5:30 mins | 5:24 mins |
4th website | 2:48 mins | 2:42 mins | 6:15 mins | 3:42 mins |
5th website | 3:24 mins | 2:24 mins | 3:30 mins | - |
Top reasons for selecting website c | Â | Â | Â | Â |
First on list | 25% (n = 5) | 24% (n = 4) | 20% (n = 1) | 22% (n = 2) |
Government source | 55% (n = 11) | 18% (n = 3) | 80% (n = 4) | 0% (n = 0) |
Source looked reliable | 45% (n = 9) | 29% (n = 5) | 0% (n = 0) | 22% (n = 2) |
Title clearly matched search terms | 75% (n = 15) | 12% (n = 2) | 20% (n = 1) | 33% (n = 3) |
Interesting title and description | 65% (n = 13) | 29% (n = 5) | 20% (n = 1) | 11% (n = 1) |
Potential information focus | 20% (n = 4) | 59% (n = 10) | 0% (n = 0) | 67% (n = 6) |
Potential treatment focus | 20% (n = 5) | 41% (n = 7) | 20% (n = 1) | 33% (n = 3) |