Table 3 Noticing warnings and recall of specific pack warnings (unprompted) (smokers of manufactured cigarettes only)
| Â | Â | 2005 (n = 504) | 2006 (n = 525) | 2007 (n = 414) | 2008 (n = 464) |
|---|---|---|---|---|---|
Noticed anti-tobacco advertising in the past 6 months | Â | ||||
% often or very often | Â | 67% | 89% a | 91% a | 93% a |
   Where - % on TV |  | 89% | 93% | 91% | 93% c |
   Where - % on radio |  | 19% | 22% | 20% | 24% |
   Where - % on Internet |  | <1% | 1% | 1% | 2% c |
   Where - % on cigarette packs |  | 20% | 56% a | 57% a | 53% a |
Notice warnings on cigarette packets (prompted) | Â | Â | |||
   % Often or very often |  | 63% | 86% a | - | - |
Recall of new warnings | Â | Â | |||
   Pictures |  | 0% | 14% a | 9% a | 12% a |
   Quitline number |  | <1% | 9% a | 10% a | 12% a |
Set A | Text/Image | Â | Â | Â | Â |
   Smoking causes emphysema | New/Old | 3% | 23% a | 20% a | 27% a |
   Smoking causes mouth and throat cancer | New/New | <1% | 32% a | 16% a,α | 24% a |
   Smoking causes peripheral vascular disease | New/New | 0% | 40% a | 26% a,α | 30% a,α |
   Smoking clogs your arteries | New/Old | <1% | 11% a | 7% a,χ | 14% a,δ |
   Smoking - a leading cause of death | New/New | 2% | 10% a | 5% c | 10% a |
   Quitting will improve your health | New/Old | 0% | 6% a | 5% a | 7% a |
   Don't let children breath in your smoke | New/New | 1% | 13% a | 2% α | 7% c, α, δ |
Set B | Â | Â | |||
   Smoking causes blindness | New/Old | <1% |  | 17% a | 12% a,ϕ |
   Smoking doubles your risk of stroke | New/Old | <1% |  | 9% a | 5% a |
   Tobacco smoke is toxic | New/Old | <1% |  | 4% a | 4% b |
   Smoking harms unborn babies* | Old*/New | 29% |  | 31% | 25% |
   Smoking is addictive# | Old/New | 8% |  | 8% | 4% c |
   Smoking causes heart disease# | Old/New | 38% |  | 31% c | 28% b |
   Smoking causes lung cancer# | Old/Old | 56% |  | 48% c | 46% b |
   Don't know/can't remember |  | 2% | 3% | 5% c | 5% c |