Smokers' recall of Australian graphic cigarette packet warnings & awareness of associated health effects, 2005-2008

Table 2 Awareness of health effects, Quitline and use of Quitline (unprompted) (smokers of manufactured cigarettes only)

		2005 (n = 504)	2006 (n = 525)	2007 (n = 414)	2008 (n = 464)
Beliefs that smoking causes illness and/or damage to the body
Set A related beliefs	Text/Image
Emphysema	New/Old	60%	59%	57%	52%
Mouth cancer	New/New	10%	24% ^a	21% ^a	21% ^a
Throat cancer	New/New	14%	17%	17%	22% ^b
Gangrene	New/New	4%	27% ^a	25% ^a	28% ^a
Blocked arteries	New/Old	10%	19% ^b	14%	12% ^β
Set B related beliefs
Blindness/Eye damage	New/Old	16%	11%	25% ^b	16% ^ϕ
Stroke	New/Old	9%	8%	17% ^b	11% ^ϕ
Harms unborn babies*	New/Old	8%	5%	13% ^c	13%
Addiction^#	Old/New	7%	10%	10%	10%
Heart disease^#	Old/New	39%	34%	36%	33%
Lung cancer^#	Old/New	55%	53%	55%	55%
'Control' beliefs
Asthma	n/a	20%	19%	15%	6% ^a
Cough	n/a	9%	6%	8%	12%
Blood pressure	n/a	11%	7%	7%	7%
Impotence	n/a	0%	0%	<1%	<1%
What services are available to help smokers quit
Quitline		71%	75%	81% ^a	78% ^c
Correct recall of Quitline number		5%	n/a	14% ^b	n/a
Method of quit attempt (of those who tried to quit in the past year)		(n = 201)	(n = 209)	(n = 163)	(n = 164)
Called the Quitline		7%	8% ^b	11%	12%

* Similar to previous warning "smoking in pregnancy may harm the unborn child" ^# Old warnings and new warning
^aSignificant difference from baseline (2005) p < 0.001
^bSignificant difference from baseline (2005) p < 0.01
^cSignificant difference from baseline (2005) p < 0.05
^βSignificant difference from 2006 p < 0.01
^ϕSignificant difference from 2007 p < 0.05

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