Text | Image | First use of warning components | Previous TV anti-smoking campaign on health effect | |
---|---|---|---|---|
 |  | Text | Image |  |
Set A | Â | Â | Â | Â |
Smoking causes peripheral vascular disease | Gangrenous foot | 2006 (Mar) | 2006 (Mar) | No |
Smoking causes emphysema | Dissected lung | 2006 (Mar) | 1997 | Yes |
Smoking causes mouth and throat cancer | Cancerous lip | 2006 (Mar) | 2006 (Mar) | No |
Smoking clogs your arteries | Dissected artery | 2006 (Mar) | 1997 | Yes |
Don't let children breathe your smoke | Child on oxygen | 2006 (Mar) | 2006 (Mar) | Yes |
Smoking - a leading cause of death | Bar chart | 2006 (Mar) | 2006 (Mar) | Yes |
Quitting will improve your health | Quitline caller | 2006 (Mar) | 1998* | Yes |
Set B | Â | Â | Â | Â |
Smoking causes blindness | Eye close up | 2006 (Nov) | 2000 | Yes |
Smoking doubles your risk of stroke | Dissected brain | 2006 (Nov) | 1998 | Yes |
Tobacco smoke is toxic | Beaker of chemicals | 2006 (Nov) | 2000* | Yes |
Smoking harms unborn babies/(Smoking while pregnant may harm the unborn child) | Premature baby | 2006 (Nov)/1995 | 2006 (Nov) | No |
Smoking is addictive | Stained fingers | 1995 | 2006 (Nov) | Yes |
Smoking causes lung cancer | Tumour close up | 1987 | 1997 | Yes |
Smoking causes heart disease | Heart surgery | 1987 | 2006 (Nov) | Yes |