Table 4 Pairwise comparisons for associations between exposure to the ORASEL social marketing intervention and changes in ORASEL use and related behavioral factors among female caregivers of children under five in Burundi presented in table 3

ORASEL use during child's last episode of diarrhea

OPPORTUNITY

Availability

Thinks that the scarcity of ORASEL is a barrier to its use

Thinks that the price of ORASEL is an obstacle to its use

Brand Appeal

Thinks that many people believe ORASEL to be the best of the ORS products usually distributed in health centers

Thinks that the brand of ORS used to treat dehydration is not important

ABILITY

Knowledge

Knows at least two signs of diarrhea

Knows that dehydration is the primary cause of death in children with diarrhea

Knows at least one sign of severe dehydration from diarrhea

Knows at least one means of treating dehydration from diarrhea

Social Support

Has discussed the use of ORASEL to prevent dehydration from diarrhea

Self-Efficacy

Feels capable of preparing and administering ORASEL solution to a child with diarrhea

MOTIVATION

Locus of Control

Thinks that diarrhea is inevitable among children under five

Outcome Expectation

Thinks that ORASEL is very effective against dehydration from diarrhea

Thinks that ORASEL does not have any effect on dehydration among children with diarrhea

Risk Perception (Perceived Severity of Threat)

Thinks that treatment of diarrhea can be completely managed at home without needing to go to a health center

Thinks that after giving ORASEL to a child for dehydration, it is necessary to bring him/her to a health center to treat the cause of the diarrhea

Willingness to Pay