From: Evaluation of a social marketing intervention promoting oral rehydration salts in Burundi
INDICATORS | First round (2006) N = 2,499 (54.3%) | Second round (2007) | ||
---|---|---|---|---|
 |  | No/Low exposure N = 1,584 (34.4%) | High exposure N = 517 (11.2%) | P-value |
BEHAVIOR/USE | Â | Â | Â | Â |
ORASEL use during child's last episode of diarrhea | 20.5a | 12.8b | 75.3c | 0.000 |
OPPORTUNITY | Â | Â | Â | Â |
Availability | Â | Â | Â | Â |
Thinks that the scarcity of ORASEL is a barrier to its use | 73.8a | 73.5a | 40.8b | 0.000 |
Thinks that the price of ORASEL is an obstacle to its use | 35.9a | 15.1b | 10.1c | 0.000 |
Brand Appeal | Â | Â | Â | Â |
Thinks that many people believe ORASEL to be the best of the ORS products usually distributed in health centers | 93.7a | 85.6b | 95.5a | 0.000 |
Thinks that the brand of ORS used to treat dehydration is not important | 27.9a | 17.9b | 19.2b | 0.000 |
ABILITY | Â | Â | Â | Â |
Knowledge | Â | Â | Â | Â |
Knows at least two signs of diarrhea | 47.3a | 52.1b | 66.9c | 0.000 |
Knows that dehydration is the primary cause of death in children with diarrhea | 92.1a | 94.6b | 96.3b | 0.003 |
Knows at least one sign of severe dehydration from diarrhea | 85.1a | 86.8a | 95.3b | 0.000 |
Knows at least one means of treating dehydration from diarrhea | 87.3a | 78.3b | 88.7a | 0.000 |
Social Support | Â | Â | Â | Â |
Has discussed the use of ORASEL to prevent dehydration from diarrhea | 28.8a | 20.4b | 86.2c | 0.000 |
Self-Efficacy | Â | Â | Â | Â |
Feels capable of preparing and administering ORASEL solution to a child with diarrhea | 27.5a | 13.3b | 88.1c | 0.000 |
MOTIVATION | Â | Â | Â | Â |
Locus of Control | Â | Â | Â | Â |
Thinks that diarrhea is inevitable among children under five | 72.9a | 81.5b | 80.2b | 0.000 |
Outcome Expectation | Â | Â | Â | Â |
Thinks that ORASEL is very effective against dehydration from diarrhea | 95.3a | 97.4b | 97.7b | 0.017 |
Thinks that ORASEL does not have any effect on dehydration among children with diarrhea | 23.3a | 17.7b | 22.5a | 0.010 |
Risk Perception (Perceived Severity of Threat) | Â | Â | Â | Â |
Thinks that treatment of diarrhea can be completely managed at home without needing to go to a health center | 22.3a | 15.3b | 14.4b | 0.000 |
Thinks that after giving ORASEL to a child for dehydration, it is necessary to bring him/her to a health center to treat the cause of the diarrhea | 90.5a | 94.7b | 94.9b | 0.000 |
Willingness to Pay | Burundi Francs | Burundi Francs | Burundi Francs | Â |
 | 204.3a | 226.0b | 238.7b | 0.000 |