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Table 3 Associations between exposure to the ORASEL social marketing intervention and changes in ORASEL use and related behavioral determinants among female caregivers of children under five in Burundi

From: Evaluation of a social marketing intervention promoting oral rehydration salts in Burundi

INDICATORS

First

round

(2006)

N = 2,499

(54.3%)

Second round (2007)

  

No/Low exposure

N = 1,584

(34.4%)

High

exposure

N = 517

(11.2%)

P-value

BEHAVIOR/USE

    

ORASEL use during child's last episode of diarrhea

20.5a

12.8b

75.3c

0.000

OPPORTUNITY

    

Availability

    

Thinks that the scarcity of ORASEL is a barrier to its use

73.8a

73.5a

40.8b

0.000

Thinks that the price of ORASEL is an obstacle to its use

35.9a

15.1b

10.1c

0.000

Brand Appeal

    

Thinks that many people believe ORASEL to be the best of the ORS products usually distributed in health centers

93.7a

85.6b

95.5a

0.000

Thinks that the brand of ORS used to treat dehydration is not important

27.9a

17.9b

19.2b

0.000

ABILITY

    

Knowledge

    

Knows at least two signs of diarrhea

47.3a

52.1b

66.9c

0.000

Knows that dehydration is the primary cause of death in children with diarrhea

92.1a

94.6b

96.3b

0.003

Knows at least one sign of severe dehydration from diarrhea

85.1a

86.8a

95.3b

0.000

Knows at least one means of treating dehydration from diarrhea

87.3a

78.3b

88.7a

0.000

Social Support

    

Has discussed the use of ORASEL to prevent dehydration from diarrhea

28.8a

20.4b

86.2c

0.000

Self-Efficacy

    

Feels capable of preparing and administering ORASEL solution to a child with diarrhea

27.5a

13.3b

88.1c

0.000

MOTIVATION

    

Locus of Control

    

Thinks that diarrhea is inevitable among children under five

72.9a

81.5b

80.2b

0.000

Outcome Expectation

    

Thinks that ORASEL is very effective against dehydration from diarrhea

95.3a

97.4b

97.7b

0.017

Thinks that ORASEL does not have any effect on dehydration among children with diarrhea

23.3a

17.7b

22.5a

0.010

Risk Perception (Perceived Severity of Threat)

    

Thinks that treatment of diarrhea can be completely managed at home without needing to go to a health center

22.3a

15.3b

14.4b

0.000

Thinks that after giving ORASEL to a child for dehydration, it is necessary to bring him/her to a health center to treat the cause of the diarrhea

90.5a

94.7b

94.9b

0.000

Willingness to Pay

Burundi

Francs

Burundi

Francs

Burundi

Francs

 
 

204.3a

226.0b

238.7b

0.000

  1. The UNIANOVA controlled for for age, residence (rural/urban), marital status, religion, occupation, and level of education. Willingness to pay was adjusted to reflect for inflation.
  2. The letters a, b, and c indicate statistically significant differences between successive categories (the reference/first round category and the two second round exposure categories). When two categories share the same letter, they are not significantly different from one another.