From: Evaluation of a social marketing intervention promoting oral rehydration salts in Burundi
INDICATORS | June 2006 N = 2,499 | July 2007 N = 2,101 | P-value |
---|---|---|---|
BEHAVIOR/USE | % | % | Â |
ORASEL use during child's last episode of diarrhea | 20.0 | 30.0 | 0.000 |
OPPORTUNITY | % | % | Â |
Availability | Â | Â | Â |
Thinks that ORASEL is available to everyone at an affordable price | 44.4 | 40.9 | 0.114 |
Thinks that the scarcity of ORASEL is a barrier to its use | 74.1 | 63.5 | 0.000 |
Thinks that the price of ORASEL is an obstacle to its use | 36.0 | 13.4 | 0.000 |
Brand Appeal | Â | Â | Â |
Thinks that many people believe ORASEL to be the best of the ORS products usually distributed in health centers | 93.6 | 88.8 | 0.000 |
Thinks that people prefer ORASEL to other ORS at health centers | 88.7 | 87.1 | 0.303 |
Thinks that the brand of ORS used to treat dehydration is not important | 27.9 | 18.2 | 0.000 |
ABILITY | % | % | Â |
Knowledge | Â | Â | Â |
Knows at least two signs of diarrhea | 47.2 | 56.1 | 0.000 |
Knows that dehydration is the primary cause of death in children with diarrhea | 92.0 | 95.1 | 0.001 |
Knows at least one sign of severe dehydration from diarrhea | 85.0 | 89.1 | 0.001 |
Knows at least one means of treating dehydration from diarrhea | 87.2 | 81.2 | 0.000 |
Social Support | Â | Â | Â |
Has discussed the use of ORASEL to prevent dehydration from diarrhea | 28.2 | 38.5 | 0.000 |
Self-Efficacy | Â | Â | Â |
Feels capable of preparing and administering ORASEL solution to a child with diarrhea | 26.8 | 38.5 | 0.000 |
MOTIVATION | % | % | Â |
Intention | Â | Â | Â |
Would buy ORASEL to treat her children in the future | 93.5 | 95.4 | 0.291 |
Locus of Control | Â | Â | Â |
Thinks that diarrhea is inevitable among children under five | 72.9 | 81.2 | 0.000 |
Outcome Expectation | Â | Â | Â |
Thinks that ORASEL is very effective against dehydration from diarrhea | 95.3 | 97.5 | 0.004 |
Thinks that ORASEL does not have any effect on dehydration among children with diarrhea | 23.3 | 19.3 | 0.022 |
Risk Perception (Perceived Severity of Threat) | Â | Â | Â |
Thinks that treatment of diarrhea can be completely managed at home without needing to go to a health center | 22.3 | 15.0 | 0.000 |
Thinks that diarrhea must be treated in a health center | 93.1 | 93.8 | 0.473 |
Thinks that after giving ORASEL to a child for dehydration, it is necessary to bring him/her to a health center to treat the cause of the diarrhea | 90.5 | 94.7 | 0.000 |
Willingness to Pay | Burundi Francs | Burundi Francs | Â |
 | 204.2 | 229.5 | 0.000 |
EXPOSURE | % | % | Â |
Has attended a demonstration on ORASEL use | 21.4 | 26.8 | 0.001 |
Has heard or seen ORASEL commercials in the last three months | 84.6 | 88.0 | 0.010 |