TY - JOUR AU - Kassegne, Sethson AU - Kays, Megan B. AU - Nzohabonayo, Jerome PY - 2011 DA - 2011/03/08 TI - Evaluation of a social marketing intervention promoting oral rehydration salts in Burundi JO - BMC Public Health SP - 155 VL - 11 IS - 1 AB - Diarrhea is the second leading cause of death for children under five in Burundi; however, use of oral rehydration salts (ORS), the recommended first-line treatment, remains low. In 2004, PSI/Burundi launched a social marketing intervention to promote ORASEL among caregivers of children under five; the product was relaunched in 2006 with a new flavor. This study evaluates the intervention after the ORASEL relaunch, which included mass media and interpersonal communication activities. The study looks at trends in ORASEL use in Burundi and in behavioral determinants that may be related to its use. SN - 1471-2458 UR - https://doi.org/10.1186/1471-2458-11-155 DO - 10.1186/1471-2458-11-155 ID - Kassegne2011 ER -