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Table 2 Key Themes

From: What's in a message? Delivering sexual health promotion to young people in Australia via text messaging

Message Style, Content & Delivery

Impact of the Messages

Theme One: Style

Theme One: Information

   • Humour and rhyming

   • New and Specific Information

   • Variety

   • Reminder

   • Message length

Theme Two: Behaviour Change

   • Event tie in

   • No direct effect

   • Sign off

   • Perceptions of STI testing

Theme Two: Language

   • Consider risk

   • Informal

Theme Three: Spreading the Word

   • Positive

   • When and Why

   • Indirect vs Direct

   • Reactions

   • Fear Factor

 

   • Use of statistics

 

Theme Three: Content

 

   • Repetition

 

   • Relevance

 

   • Ease of understanding

 

   • Different

 

Theme Four: Broadcast Schedule

 

   • Message Timing

 

   • Message Frequency

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