Message Style, Content & Delivery | Impact of the Messages |
---|---|
Theme One: Style | Theme One: Information |
   • Humour and rhyming |    • New and Specific Information |
   • Variety |    • Reminder |
   • Message length | Theme Two: Behaviour Change |
   • Event tie in |    • No direct effect |
   • Sign off |    • Perceptions of STI testing |
Theme Two: Language |    • Consider risk |
   • Informal | Theme Three: Spreading the Word |
   • Positive |    • When and Why |
   • Indirect vs Direct |    • Reactions |
   • Fear Factor |  |
   • Use of statistics |  |
Theme Three: Content | Â |
   • Repetition |  |
   • Relevance |  |
   • Ease of understanding |  |
   • Different |  |
Theme Four: Broadcast Schedule | Â |
   • Message Timing |  |
   • Message Frequency |  |