|
Theme One: Style
|
Theme One: Information
|
|
• Humour and rhyming
|
• New and Specific Information
|
|
• Variety
|
• Reminder
|
|
• Message length
|
Theme Two: Behaviour Change
|
|
• Event tie in
|
• No direct effect
|
|
• Sign off
|
• Perceptions of STI testing
|
|
Theme Two: Language
|
• Consider risk
|
|
• Informal
|
Theme Three: Spreading the Word
|
|
• Positive
|
• When and Why
|
|
• Indirect vs Direct
|
• Reactions
|
|
• Fear Factor
| |
|
• Use of statistics
| |
|
Theme Three: Content
| |
|
• Repetition
| |
|
• Relevance
| |
|
• Ease of understanding
| |
|
• Different
| |
|
Theme Four: Broadcast Schedule
| |
|
• Message Timing
| |
|
• Message Frequency
| |
