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Table 3 Activity summary for social marketing objective (Objective #2)

From: The process evaluation of It's Your Move!, an Australian adolescent community-based obesity prevention project

Category

Description

Objective number (#)

Distribution and comments

Media reports and promotions

   Television

One 5 minute item (repeated twice)

M

Within a 30 minute program on healthy lifestyles on national TV channel

   Print

8 newspaper articles

#1(4), #4(2), #6(1), #7(1)

Regional newspaper (distribution = 30,000 copies daily)

   Radio

1 × 10 minute interview with 7 Students Ambassadors and 1 SPO

# 11

Local radio (Geelong)

Developed materials

Printed

8 posters

#1-7 (1 each)

A3 posters for schools (total n = 105); developed by students

 

8 sets of stickers

M

For student diaries (total n = 250)

 

6 project newsletters

M

Developed by Project Coordinator and SPOs distributed to project network (n = 60)

 

Water bottle postcard

#4

125 A5 sized postcards

 

Water bottle rules

#4

125 A4 sized rules

 

Safe Food Handling @ School Guidelines*

#7

125 A4 sized food handling rules

 

150 items placed in school newsletters - by SPOs

M

Fortnightly newsletters in 2/5 schools distributed to parents

 

130 Certificates of Appreciation awarded to Student Ambassadors

M

Recognition of contribution

   Other

1 project banner

M

For display at 10 events (conferences and in-school events)

Sourced materials

   Printed

2600 water bottles distributed during the project

#4

Provided to teachers and students early in the project through events, school booklists and the canteen

   Other

5/5 schools involved teachers to develop curriculum units to design posters for each objectives

M

Art and Graphics teachers recruited to support the development of social marketing materials as classroom activities

  1. #, number; M, multiple objectives and/or strategies; EFT, effective full-time; SPO, School Project Officers:
  2. * Safe food handling - pamphlets designed to inform students of safe food handling practices in the classroom in line with the Department of Education/Food Handling Act