Category | Description | Objective number (#) | Distribution and comments |
---|---|---|---|
Media reports and promotions | |||
   Television | One 5 minute item (repeated twice) | M | Within a 30 minute program on healthy lifestyles on national TV channel |
   Print | 8 newspaper articles | #1(4), #4(2), #6(1), #7(1) | Regional newspaper (distribution = 30,000 copies daily) |
   Radio | 1 × 10 minute interview with 7 Students Ambassadors and 1 SPO | # 11 | Local radio (Geelong) |
Developed materials | |||
Printed | 8 posters | #1-7 (1 each) | A3 posters for schools (total n = 105); developed by students |
 | 8 sets of stickers | M | For student diaries (total n = 250) |
 | 6 project newsletters | M | Developed by Project Coordinator and SPOs distributed to project network (n = 60) |
 | Water bottle postcard | #4 | 125 A5 sized postcards |
 | Water bottle rules | #4 | 125 A4 sized rules |
 | Safe Food Handling @ School Guidelines* | #7 | 125 A4 sized food handling rules |
 | 150 items placed in school newsletters - by SPOs | M | Fortnightly newsletters in 2/5 schools distributed to parents |
 | 130 Certificates of Appreciation awarded to Student Ambassadors | M | Recognition of contribution |
   Other | 1 project banner | M | For display at 10 events (conferences and in-school events) |
Sourced materials | |||
   Printed | 2600 water bottles distributed during the project | #4 | Provided to teachers and students early in the project through events, school booklists and the canteen |
   Other | 5/5 schools involved teachers to develop curriculum units to design posters for each objectives | M | Art and Graphics teachers recruited to support the development of social marketing materials as classroom activities |