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Table 4 Positive and negative frames of cycling in news stories*

From: Representations of cycling in metropolitan newspapers - changes over time and differences between Sydney and Melbourne, Australia

Positive frames N % Negative frames N %
Deserves more support 90 27.6 Risk (to cyclists) 161 49.4
Popular 73 22.4 Risk (to non-cyclists) 32 9.8
Quality of life benefits 57 17.5 Negative urban impact 25 7.7
Environmental benefits 51 15.6 Difficult 25 7.7
Promotes health 45 13.8 Unpopular 17 5.2
Fun 43 13.2 Costly 16 4.9
Convenient 38 11.7 Other 32 9.8
Economical 34 10.4    
Other 79 24    
  1. *N = 326, each story may contain more than one frame