Table 2 Key themes in articles, overall (n = 527) & by newspaper genre
| Â | Â | Newspaper genre (n, column %) | |||
|---|---|---|---|---|---|
Themes | N articles (% of 527) | Serious (% of 385) | Middle-tabs (% of 37) | Tabloids (% of 105 | X 2(2 df) (p value) |
HPV information | Â | Â | Â | Â | Â |
Causes cervical cancer | 40 (7.6) | 26 (6.8) | 7 (18.9) | 7 (6.7) | 7.28 (0.03) |
Is a STI | 24 (4.6) | 13 (3.4) | 5 (13.5) | 6 (5.7) | 8.39 (0.02) |
Can cause genital warts | 5 (0.9) | 2 (0.5) | 1 (2.7) | 2 (1.9) | 2.30 (0.23) |
Is common (statistics HPV rates) | 9 (1.7) | 5 (1.3) | 2 (5.4) | 2 (1.9) | 3.42 (0.18) |
Can resolve on its own and not progress to cancer | 8 (1.5) | 5 (1.3) | 2 (5.5) | 1 (1.0) | 4.09 (0.13) |
HPV vaccination | Â | Â | Â | Â | Â |
Details of programme guidelines | 22 (4.2) | 13 (3.4) | 6 (16.2) | 3 (2.9) | 14.48 (0.001) |
Any advocacy of HPV vaccination | 42 (8.0) | 24 (6.2) | 9 (24.3) | 9 (8.6) | 15.13 (0.001) |
Any concerns about adverse reactions to HPV vaccination | 3 (0.6) | 2 (0.5) | 0 | 1 (1.0) | - |
Cervical cancer | Â | Â | Â | Â | Â |
Background statistics | 50 (9.5) | 36 (9.4) | 8 (21.6) | 6 (5.7) | 8.09 (0.02) |
Signs and symptoms | 15 (2.8) | 11 (2.9) | 0 | 4 (3.8) | 1.44 (0.49) |
Risk Factors: Cervical cancer | Â | Â | Â | Â | Â |
Socio-economic background | 8 (1.5) | 7 (1.8) | 0 | 1 (1.0) | 1.03 (0.60) |
Default on cervical screening | 20 (3.8) | 18 (4.7) | 0 | 2 (1.9) | 3.30 (0.19) |
Number of sexual partners | 15 (2.8) | 8 (2.1) | 2 (5.4) | 5 (4.8) | 3.09 (0.21) |
Age at first sexual intercourse | 12 (2.3) | 8 (2.1) | 2 (5.4) | 2 (1.9) | 1.76 (0.42) |
Smoking | 8 (1.5) | 5 (1.3) | 1 (2.7) | 2 (1.9) | 0.58 (0.75) |
Cervical Screening | Â | Â | Â | Â | Â |
Cervical cytology advocacy | 2 (0.4) | 2 (0.5) | 0 | 0 | - |
Cervical smear uptake rates | 78 (14.8) | 54 (14.0) | 11 (29.7) | 13 (12.4) | 7.21 (0.03) |
Cervical screening guidelines | 34 (6.5) | 30 (7.8) | 1 (2.7) | 3 (2.9) | 4.26 (0.12) |
Debate about lowering the age of screening in England | 59 (11.2) | 44 (11.4) | 3 (8.1) | 12 (11.4) | 0.38 (0.83) |
Aspects of Jade Goody's cancer 'story' | Â | Â | Â | Â | Â |
Her diagnosis with cervical cancer | 166 (31.5) | 132 (34.3) | 11 (29.7) | 23 (21.9) | 5.92 (0.05) |
Her previous abnormal smear results | 38 (7.2) | 29 (7.5) | 1 (2.7) | 8 (7.6) | 1.21 (0.55) |
Her cancer treatment (chemo, operations etc) | 187 (35.5) | 138 (35.8) | 6 (16.2) | 43 (41.0) | 7.39 (0.03) |
The spread of her cancer/cancer diagnosed as terminal | 215 (40.8) | 153 (39.7) | 28 (75.7) | 34 (32.4) | 21.89 (<0.001) |
Pain management | 102 (19.4) | 71 (18.4) | 8 (21.6) | 23 (21.9) | 0.77 (0.68) |
Preparing for her children's financial future | 144 (27.3) | 97 (25.2) | 21 (56.8) | 26 (24.8) | 17.37 (<0.001) |
Preparing children's psychologically wellbeing | 73 (13.9) | 52 (13.5) | 2 (5.4) | 19 (18.1) | 3.84 (0.147) |
Coverage of her wedding | 110 (20.9) | 69 (17.9) | 19 (51.4) | 22 (21.0) | 22.84 (<0.001) |
Coverage of christenings | 63 (12) | 38 (9.9) | 11 (29.7) | 14 (13.3) | 12.89 (0.002) |
Planning time after death | 63 (12) | 39 (10.1) | 6 (16.2) | 18 (17.1) | 4.54 (0.10) |
Coverage of her funeral | 62 (11.8) | 45 (11.7) | 6 (16.2) | 11 (10.5) | 0.88 (0.65) |
Mentions of her story as raising awareness of cervical cancer | 196 (37.2) | 135 (35.1) | 21 (56.8) | 40 (38.1) | 6.85 (0.03) |