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Table 2 Key themes in articles, overall (n = 527) & by newspaper genre

From: Coverage of Jade Goody's cervical cancer in UK newspapers: a missed opportunity for health promotion?

   Newspaper genre (n, column %)
Themes N articles (% of 527) Serious (% of 385) Middle-tabs (% of 37) Tabloids (% of 105 X 2(2 df) (p value)
HPV information      
Causes cervical cancer 40 (7.6) 26 (6.8) 7 (18.9) 7 (6.7) 7.28 (0.03)
Is a STI 24 (4.6) 13 (3.4) 5 (13.5) 6 (5.7) 8.39 (0.02)
Can cause genital warts 5 (0.9) 2 (0.5) 1 (2.7) 2 (1.9) 2.30 (0.23)
Is common (statistics HPV rates) 9 (1.7) 5 (1.3) 2 (5.4) 2 (1.9) 3.42 (0.18)
Can resolve on its own and not progress to cancer 8 (1.5) 5 (1.3) 2 (5.5) 1 (1.0) 4.09 (0.13)
HPV vaccination      
Details of programme guidelines 22 (4.2) 13 (3.4) 6 (16.2) 3 (2.9) 14.48 (0.001)
Any advocacy of HPV vaccination 42 (8.0) 24 (6.2) 9 (24.3) 9 (8.6) 15.13 (0.001)
Any concerns about adverse reactions to HPV vaccination 3 (0.6) 2 (0.5) 0 1 (1.0) -
Cervical cancer      
Background statistics 50 (9.5) 36 (9.4) 8 (21.6) 6 (5.7) 8.09 (0.02)
Signs and symptoms 15 (2.8) 11 (2.9) 0 4 (3.8) 1.44 (0.49)
Risk Factors: Cervical cancer      
Socio-economic background 8 (1.5) 7 (1.8) 0 1 (1.0) 1.03 (0.60)
Default on cervical screening 20 (3.8) 18 (4.7) 0 2 (1.9) 3.30 (0.19)
Number of sexual partners 15 (2.8) 8 (2.1) 2 (5.4) 5 (4.8) 3.09 (0.21)
Age at first sexual intercourse 12 (2.3) 8 (2.1) 2 (5.4) 2 (1.9) 1.76 (0.42)
Smoking 8 (1.5) 5 (1.3) 1 (2.7) 2 (1.9) 0.58 (0.75)
Cervical Screening      
Cervical cytology advocacy 2 (0.4) 2 (0.5) 0 0 -
Cervical smear uptake rates 78 (14.8) 54 (14.0) 11 (29.7) 13 (12.4) 7.21 (0.03)
Cervical screening guidelines 34 (6.5) 30 (7.8) 1 (2.7) 3 (2.9) 4.26 (0.12)
Debate about lowering the age of screening in England 59 (11.2) 44 (11.4) 3 (8.1) 12 (11.4) 0.38 (0.83)
Aspects of Jade Goody's cancer 'story'      
Her diagnosis with cervical cancer 166 (31.5) 132 (34.3) 11 (29.7) 23 (21.9) 5.92 (0.05)
Her previous abnormal smear results 38 (7.2) 29 (7.5) 1 (2.7) 8 (7.6) 1.21 (0.55)
Her cancer treatment (chemo, operations etc) 187 (35.5) 138 (35.8) 6 (16.2) 43 (41.0) 7.39 (0.03)
The spread of her cancer/cancer diagnosed as terminal 215 (40.8) 153 (39.7) 28 (75.7) 34 (32.4) 21.89 (<0.001)
Pain management 102 (19.4) 71 (18.4) 8 (21.6) 23 (21.9) 0.77 (0.68)
Preparing for her children's financial future 144 (27.3) 97 (25.2) 21 (56.8) 26 (24.8) 17.37 (<0.001)
Preparing children's psychologically wellbeing 73 (13.9) 52 (13.5) 2 (5.4) 19 (18.1) 3.84 (0.147)
Coverage of her wedding 110 (20.9) 69 (17.9) 19 (51.4) 22 (21.0) 22.84 (<0.001)
Coverage of christenings 63 (12) 38 (9.9) 11 (29.7) 14 (13.3) 12.89 (0.002)
Planning time after death 63 (12) 39 (10.1) 6 (16.2) 18 (17.1) 4.54 (0.10)
Coverage of her funeral 62 (11.8) 45 (11.7) 6 (16.2) 11 (10.5) 0.88 (0.65)
Mentions of her story as raising awareness of cervical cancer 196 (37.2) 135 (35.1) 21 (56.8) 40 (38.1) 6.85 (0.03)