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Table 1 Cues signalling healthful and unhealthful beef

From: Consumer perceptions of beef healthiness: results from a qualitative study in four European countries

Healthful beef

Unhealthful beef

Labelled beef

BSE/food scares

Branded beef

Ready meals

Lean beef

Expired beef

Good appearance

Offals

Fresh beef

Sold and processed in unhygienic conditions

'Natural' beef (well fed, well treated, only slightly processed)

Packaged beef

Properly cooked beef

Canned beef

Beef from big vendors

Further processed beef products

Beef in a balanced diet

Low quality beef

Organic beef*

Beef with additives

 

Beef with hormones

 

Cheap beef

 

Organic beef*

  1. * No consensus