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Table 1 Cues signalling healthful and unhealthful beef

From: Consumer perceptions of beef healthiness: results from a qualitative study in four European countries

Healthful beef Unhealthful beef
Labelled beef BSE/food scares
Branded beef Ready meals
Lean beef Expired beef
Good appearance Offals
Fresh beef Sold and processed in unhygienic conditions
'Natural' beef (well fed, well treated, only slightly processed) Packaged beef
Properly cooked beef Canned beef
Beef from big vendors Further processed beef products
Beef in a balanced diet Low quality beef
Organic beef* Beef with additives
  Beef with hormones
  Cheap beef
  Organic beef*
  1. * No consensus