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Table 5 Type of claims.

From: Quality of claims, references and the presentation of risk results in medical journal advertising: a comparative study in Australia, Malaysia and the United States

Classification of
claims
Australia
n/165 (%)
Malaysia
n/346 (%)
US
n/318 (%)
Unambiguous 50 58 74
  (30) (17) (23)
Vague 76 205 157
  (46) (59) (49)
Emotive 35 52 48
  (21) (15) (15)
Non-clinical 4 31 39
  (2) (9) (12)
Australia and Malaysia P < 0.001
Australia and the US P = 0.001
Malaysia and the US P = 0.042