From: Quality of claims, references and the presentation of risk results in medical journal advertising: a comparative study in Australia, Malaysia and the United States
"Gardasil also helps to protect your patients against other HPV related disease and cervical lesions due to HPV types 6,11,16 and 18"
Clear explanation on indication and effectiveness.
Merck Sharp & Dohme
"Levofloxacin is US FDA approved for the once-daily treatment of respiratory tract infections, urinary tract infections....
Clear explanation on dosage and indication
"Well tolerated comparable to Celexa"
Comparative tolerability given
"Zomig nasal spray-proven speed with significant efficacy"
Compare to which medicines?
"Switch to new Stilnox CR for better sleep performance"
Better sleep performance compare to what?
"Levitra works rapidly"
How rapid? Compare to what?
"It's got the power"
"When you patients need relief"
"It's unique DOT matrix technology optimises drug delivery"
Drug delivery information
"Stable in the presence of a variety of B-lactamase"