Option | Format | Statement, plus format explanation | Consumer format preferences (n = 19) | GP format preferences (n = 18) | Total | |
---|---|---|---|---|---|---|
1 | Statement | Your risk of having a heart attack or stroke within the next 5 years is 16%. | 3 | 0 | 3 | |
2 | Statement | Your risk of having a heart attack or stroke within the next 5 years is 16%. The average risk for someone of your age and gender is 8% in 5 years. | 3 | 3 | 6 | |
3 | Statement with icon display | The odds that you will have a heart attack or stroke in the next 5 years are about 5 to 1 with six faces. 5 grouped green, smiling and 1 red, sad. | 2 | 2 | 4 | |
4 | Statement with icon display | 1 in 6 people like you will have a heart attack or stroke within the next 5 years with six faces. 5 adjacent green, smiling and 1 red, sad. | 1 | 1 | 2 | |
5 | Statement [36] | You are 50 years old. Your risk of having a heart attack or stroke within the next 5 years is 16%. This is the same risk as an average person who is 67 years old! | 7 | 5 | 12 | |
6 | Line graph [37] | CVD risk and life expectancy. Chance of surviving without having a heart attack or stroke. Lines graphed for 'average risk profile' in blue and 'your risk profile' in red. | 3 | 0 | 3 | |
7 | Icon display | Risk shown in icon display. Your risk: 100 faces arranged in a block, 84 grouped, green, smiling (no heart attack or stroke within 5 years) and 16 grouped, red, sad (heart attack or stroke within 5 years). | 1 | 0 | 1 | |
8 | Icon display | Your risk: 100 faces, organised as per option 7 (84 green, 7 red). Average risk for someone your age and gender: 100 faces, same organisation, (92 green, 8 red). | 3 | 2 | 5 | |
9 | Icon display [38] | Your risk: 100 faces in a block but 'risk' faces distributed at random, with 84 green, smiling (no heart attack or stroke within 5 years) and 16 red, sad (heart attack/stroke within 5 years). | 2 | 0 | 2 | |
10 | Icon display [38] | Your risk: 100 faces, organised as per option 9 (84 green, 7 red random distribution). Average risk for someone your age and gender: 100 faces, same organisation, (92 green, 8 red). | 1 | 0 | 1 | |
11 | Icon display | Your risk: 25 faces, 21 grouped, green, smiling and 4 grouped, red, sad. | 0 | 1 | 1 | |
12 | Icon display | Your risk: 25 faces, organised as per option 11 (21 green, smiling and 4 red, sad). Average risk for someone your age and gender: 25 faces, as per option 11, but with 23 green and 2 red. | 0 | 3 | 3 | |
13 | Thermometer display [35] | Risk shown in a 'Thermometer'. Your risk of having a heart attack or stroke within the next 5 years. Risk marked on a thermometer, using green for low (0-5%), yellow for moderate (5%-10%) and high (10%-20%+) in red. Arrow marks risk at 16%. | 5 | 10 | 15 | |
14 | Thermometer display [35] | Risk shown in a 'Thermometer'. Your risk of having a heart attack or stroke within the next 5 years, and Your risk if you were a non-smoker. As per option 13, but with a second arrow marking risk level if a non-smoker (less than 10%). | 9 | 15 | 24 | |
15 | Vertical bar chart [34] | Title: Risk shown in bar chart. Label for graph: Risk of having a heart attack or stroke within the next 5 years. Your risk: Red bar, at 16%; Your risk if receiving treatment: Blue bar, < 11%; Average risk for someone of your age and sex: Yellow bar, 8%. | 12 | 10 | 22 | |
16 | Line graph | Title: Risk shown in a line graph. Label for graph: Risk of having a heart attack or stroke within the next 5 years. Horizontal axis: age; vertical axis: percent risk. | 3 | 4 | 7 |