Table 3 Study 2. Participant characteristics for each advice condition (alcohol, control) and exposure condition (brand, health)
Alcohol advice (n = 60) | Control advice (n = 60) | |||
|---|---|---|---|---|
Brand exposure (n = 30) | Health exposure (n = 30) | Brand exposure (n = 30) | Health exposure (n = 30) | |
Variable | M (SD) | M (SD) | M (SD) | M (SD) |
Gender (% female) | 66.7% | 60% | 66.7% | 66.7% |
Age | 24.27 (10.26) | 22.27 (4.58) | 25.33 (8.02) | 25.10 (11.05) |
AUDIT (α = .66) | 13.37 (5.37) | 13.33 (5.42) | 13.10 (4.25) | 13.07 (4.63) |
Alcohol consumption (last 14 days) | 48.13 (26.48) | 51.23 (23.54) | 47.00 (17.37) | 48.27 (23.05) |
Baseline motivation to reduce drinking (α = .81) | 1.61 (3.64)a | 2.90 (3.92)a | 4.51 (2.95)b | 2.64 (3.55)a |
DEBQ Restraint (α = .92) | 34.73 (8.08) | 35.30 (10.48) | 34.47 (8.93) | 34.53 (10.92) |