Table 2 Coding scheme for inductive analysis of in-depth interviews (N = 11)
Number of mentions | |
|---|---|
Themes (with associated codes) | |
Weather is better understood than climate change | |
Personal experience/anecdotal evidence | 27 |
Hot weather/heat: immediate concerns | 23 |
Pollution: disconnected from weather | 6 |
General understanding of climate change | 1 |
Weather conditions (not climate change) | 1 |
Confusion/misinterpretation/unintended consequences | |
Dietary advice/advice to lose weight (disconnected from environmental impact, food systems or climate change) | 28 |
Demonstrated gaps in existing knowledge | 27 |
Confusion about meaning | 16 |
Poster offers impractical advice | 10 |
Advice to engage in harmful activity (e.g., advice to engage in walking/biking on poster about heat effects) | 6 |
Health education strategies | |
Activating existing knowledge | 18 |
Intended audience/who should see | 17 |
Suggested locations/venues to display | 13 |
Health vulnerabilities | 13 |
Not enough information provided | 11 |
Appeal/liking | 8 |
Recognition of self as audience | 3 |
Behavioral modeling | 3 |
Lack of available education on topic(s) | 3 |
Poor populations | 1 |
Shock/fear appeals | 1 |
Attitudes and beliefs about climate change and health | |
Explains mechanisms of climate change effects on health | 17 |
Own perceptions/explanation of systemic issues | 17 |
Learned something/“aha moment” | 11 |
Emphasis on health (not climate change) | 9 |
Individual behaviors | 8 |
Perceived ignorance of others | 7 |
Environmental triggers or causes of symptoms | 7 |
Apathy about climate change/health | 5 |
Avoidance/denial about climate change/health | 4 |
Policy/government | 4 |
Collective action | 2 |
Clean energy/low pollution | 2 |
Design | |
Organization/layout | 20 |
Appealing elements | 14 |
Replace cartoons with photos of human faces/figures | 9 |
Feature humans experiencing health effects | 9 |
Suggestions for design | 9 |
Suggestions for content | 9 |
Color | 8 |
Cartoons: appropriate for some | 8 |
Cartoons: off-putting | 6 |
Health literacy concerns | 5 |
Cluttered/too much text | 1 |